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With big data becoming the fulcrum around which companies build their strategies and run their campaigns, leveraging this rush of information has become critical. And a CRM like Salesforce can help you achieve this extremely well. Visit http://suyati.com/services/crm/salesforce-consulting/ This presentation talks about the rise of big data, its importance and how Salesforce allows it to be utilized best. A few use cases illustrate these points further.
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Thursday 13 March, 2014
Using CRM as the
hub of your big data
A Salesforce.com
use case
@suyatitech
@anoopmgeorge
Anoop M George Director – Sales & Marketing Suyati Technologies
SuyatiTechnologies
Abhishek Sivasubramanian Senior Developer Evangelist Suyati Technologies
@abhisheksubbu
About Suyati Technologies
Strong expertise
in Force.com
platform
3+ years of experience
with global clients
130+ modules
with around
1 Million LOC
delivered
successfully
30+ Salesforce
developers including
DEV 401 certified
developers
Customization Customize CRM to adapt your
company’s existing processes
Improvements for –
Efficiency and Effectiveness
Development Extend Salesforce CRM
Developing other apps on the
Force.com platform using
Apex, VisualForce
Migration From Microsoft Dynamics CRM,
FileMakerPro, SAP, excel sheets
Database migration via ETLs like
Dell Boomi, DBAmp
Integration 3rd party apps like GoogleDrive,
GoogleMaps, MailChimp, ET,
DocuSign, Amazon WebServices,
BizTalk and Social Media
Agenda
BIG
DATA
USE
CASE
Salesforce.com as
a Solution
BIG DATA
VELOCITY
VOLUME VARIETY
Large amounts of data
Needs to be analyzed quickly
Different types of structured and
unstructured data
Worldwide IP Traffic will quadruple by 2015
By 2015, nearly
3 billion people will be
online & pushing data
Source: http://www.wired.com/insights/2013/06/is-big-data-in-the-trough-of-disillusionment/
Gartner Hype Cycle for Big Data
LTE
Cloud
Internet
of
Things
Barack Obama Election
Campaign 2012
Connecting with 5.7 million voters
50,000+ emails/day
Voter doubts clarified via support staff
Mobile Apps & Budgeting systems
CRM
Salesforce.com Cloud Computing
Enterprise Cloud Computing Market Share
#1 World’s Most Innovative Company 2011, 2012, 2013
#1
Market Leader: Enterprise, MidMarket, SMB & Sales Force Automation
#1
#1 in Enterprise Cloud Computing & CRM
1T Connected
Sensors
A Whole New Way to Engage Customers
Social Mobile
Connected Cloud
50B Connected Products
4.5B Aggregate
Social Users 5B Smartphones
by 2017
58% Faster
Deployment
Third Wave of Computing “Internet of Things”
LAN/WAN
Client
Server
Millions
SNA
Mainframe
Terminal
Thousands
LTE
Cloud
Social . Mobile . Cloud . Connected
50 Billion Connected “Things”
Walmart – On the Web Transactions
7.2 Billion Transactions per hour
$36,000,000 e-payments every minute
2.5+ petabytes Database Size
http://www.sourcelink.com/blog/guest-author-series/2012/08/18/the-5ws-and-1h-of-big-data-(part-2-of-2) http://www.snopes.com/politics/business/bigwalmart.asp
BIG DATA
It’s not just managing huge data
• it is about asking new questions
• formulating new hypotheses
• exploration and discovery
• making data-driven decisions
Big Data – should always be SECURE
Open Standards for Authorization
Data Encryption
Connected
Customers
Connected
Partners Connected
Employees Connected
Devices
Connected
Products
Big Data – flourishes when data flows in “Internet of Things”
FEW USE CASES BIG DATA
Health Care – is all about Big Data
Vitals
Problems
Medications
Alerts
Immunization Patients Doctor
CRM Watch the demo here:
http://youtu.be/Jw8ZR51xTII
BIG DATA
DATA MINING PREDICTIVE SYSTEMS
My Book Publishing Site
Select Publishing Packages • Beginner Packages
• Children’s Packages
• Premier Packages
Intel Perceptual Computing and Big Data
Education reaches to the nook and corner of the world • Virtual Classrooms • Offline video courses managed in media repositories • Help quality education • Deaf and Dumb do need to be the next generation scientists
http://www.analyticshero.com/2012/10/25/31-essential-quotes-on-analytics-and-data/
Your Customers
Cloud . Social . Mobile . Connected
Sales Cloud Service Cloud ExactTarget
Marketing Cloud AppExchange
Salesforce1 Platform APIs
Salesforce1 Mobile App
Salesforce1 Platform Services
Force.com Heroku1 ExactTarget
Fuel
A New Customer Platform built for supporting your Big Data
Requirements
Q&A
Multivariate
testing
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