WordPress Themes: Custom vs Premium

What you should know before choosing your next theme

Presentation by Jean Perpillant jpDesignTheory.com | @jpdesigntheory

Using a DeveloperIt’s like being a kid in a toy store

You don’t need to know any

coding

Hosting| Speed | MobileDepending on the amount of expected traffic, load

speed, responsive, and Google friendly

You’ll Be Unique

Custom Support

Premium Themes

Ready to go out of the box!Most themes include a working demo .xml file to get you

going relatively quick with preset layouts and pages.

You’re going to save a ton of money

No really, like hundreds of dollars.

A little coding can go a long way

Test drive before you buyMost themes include multiple home page, landing page,

and sub page configurations and layout options.

There’s DocumentationThis helps you find out how to manage your options and

understand what settings make your theme work.

Things you should know:• Have clear goals for your project

development

• Get a clear understanding of their support channels

• Ask for references of current clients

• Check out their resume

• Be sure to have a mutually beneficial contract

• Avoid #ScopeCreep by knowing what you really want

• Test the demos on various browsers and devices

• Find out how support is offered

• View the ratings for the theme before you buy it

• Do a check on the theme developer

• Read through the all of the description

• Check out when the theme was created and last updated

Custom Themes Premium Themes

Where to find Premium Themes

Where to find WordPress Developers

Jean Perpillant@jpDesignTheory