© 2016 IBM Corporation

Robert LeBlancSVP, IBM Cloud

Accelerating Innovation with Cloud in the Cognitive Era

2Page© 2016 IBM Corporation

A compellingcustomer experience

Sources:1. Accenture, “Digital Business Era: Stretch Your Boundaries”, 20152. Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 20153. Deloitte, “Corporate accelerators: Spurring digital innovation with a page from the Silicon Valley playbook”, 2016

New innovativebusiness models

Fast and flexibleoperational processes

80% of CxOs are experimenting with different business models or thinking of doing so2

100+ Global enterprises have launched internal incubators in the last 3 years, including Airbus, Barclays, Telstra and Target3

81% of companies place the personalized customer experience in their top three priorities, with 39 percent reporting it as their top priority 1

In today’s race to succeed, leaders create

3Page© 2016 IBM Corporation

Cloud is maturing into an environment for innovation and business value

Cost Efficiency

Value

Essential Integration

3Business ValueHigh value solutions

Cognitive apps

Advanced analytics

Internet of Things

2InnovationPaaS-centric

DevOps tooling

Web & Mobile apps

Basic analytics

Hybrid integration

1Cost & SpeedIaaS-centric

Virtual compute

Low cost storage

Traditional app hosting

4Page© 2016 IBM Corporation

• Runtimes• Hybrid• Containers• Data Services

• Mobile• Microservices

IBM Bluemix Garage Method

IBM Bluemix Platform and DevOps

Tools

+ +

Rapid innovation The right combination of platform, ecosystem and methodology

OpenEcosystem

5Page© 2016 IBM Corporation

Health Financial Services

IoT Analytics Commerce Security Developersand

Partners

Content ConversationComputeCloud

Extend into New Industries Infuse with CognitiveBuild out

Ecosystem

Data (Public, Private, Partner)

Cloud is the enabler for a cognitive business

IBM Watson

6Page© 2016 IBM Corporation

Domain services let you differentiate with dataIBM Cloud is designed for data rich services

Data Sources

CognitiveAnalytics

IoT

VideoData Services

Mobile

Blockchain

7Page© 2016 IBM Corporation

Lifecycle environment

IBM Cloud is the best place to build cognitive apps

IBM Bluemix is the place where organizations and developers go to rapidly build, deploy and consume cognitive apps

IBM Bluemix is the place to go for cognitive solution templates for IoT, mobile, consumer apps, industry apps, etc.

Domain solutions

Messageresonance

Question& answer

Speech-to-text

Text-to-speech

Languagedetection

Sentimentanalysis

Image linkextraction

Tradeoffanalysis

Toneanalyzer

Personalityinsights

Concepttagging

Relationshipextraction

Conceptinsights

Feeddetection

Imagetagging

Watsonnews

Facedetection

Languagetranslation

Dialog

Entityresolution

Taxonomy

Conceptrecognition

Keywordextraction

Textextraction

Naturallanguageclassifier

Entityextraction

Authorextraction

Visualrecognition

30+ Cognitive APIs and growing…

8Page© 2016 IBM Corporation

IBM Cloud is both a public and hybrid cloud platformto unlock business innovation

HybridPUBLIC

Hybrid: Delivers the flexibility to extend IT investments in existing workloads to best achieve business objectives

Public: Optimized to deliver new workloads at speed in a shared environment

Speed Innovation InsightFlexibilityChange what you need to get value faster

Integrate cloud services, open communities and emerging technologies

Combine your data and processes with new sources of information

Workloads to deliver on business objectives

9Page© 2016 IBM Corporation

How will you create the future in the Cognitive Era?

Createnew customer value with applications, services and processes

Connectapplications, data and services in new ways

Optimize any application, data or service for cloud agility and economics

10Page© 2016 IBM Corporation

IBM Cloud is all about your businessTo deliver the outcomes you want faster

Your ecosystemMeeting the hybrid needs of the data, apps and services you want from third parties and your entire enterprise.

Your industryCombining industry and domain specific expertise, solutions, data and services

Your leadershipDesigned for fast, continuous data-rich business innovation and cognitive solutions

Your futureOpen by design to maximize your future flexibility and opportunity for growth

Guiding Principles

DevOps Productivity

Hybrid Integration

Powerful, Accessible Data and Analytics

Cognitive Solutions

Choice with Consistency