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| June 2014 Presented by Ran Haklai | General Manager, Applause Israel Delight your Users How to “Integrate” users with your SDLC

Delight your Users - How to “Integrate” users with your SDLC

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As presented at the Israel Mobile Summit 2014 by: Ran Haklai, Applause http://www.israelmobilesummit.com

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Page 1: Delight your Users - How to “Integrate” users with your SDLC

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June 2014

Presented by Ran Haklai | General Manager, Applause Israel

Delight your Users

H o w t o “ I n t e g r a t e ” u s e r s w i t h y o u r S D L C

Page 2: Delight your Users - How to “Integrate” users with your SDLC

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• Formerly known as uTest, the leader of in-the-wild testing

• Offices around the globe

• Founded in 2007

• Raised 5 rounds, totaling $80 million in funding

– Latest round led by Goldman Sachs

2

A L I T T L E A B O U T A P P L A U S E

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2,000+CUSTOMERS

3

A P P L A U S E B Y T H E N U M B E R S

40,000+B U I L D S T E S T E D

120,000+P R O F E S S I O N A L

T E S T E R S

100 Million+A P P S T O R E

R E V I E W S C R AW L E D

OVER 1 MILLIONI N - T H E - W I L D I S S U E S R E P O R T E D B Y T E S T E R S

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APPS ARE THE FRONT DOOR TO YOUR BUSINESS

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YOUR APPS HAVE TO DO MORE THAN JUST WORK

5

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U S E R S A R E M O R E V O C A L T H A N E V E R

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5 REASONS THIS REALLY MATTERS

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1 . THE APPS ECONOMY IS ULTRA -COMPETI T IVE

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2 . SWITCHING COSTS ARE AT OR NEAR ZERO

Page 10: Delight your Users - How to “Integrate” users with your SDLC

| 10OpenSignal Android Fragmentation Visualized (July 2013)

3. DEVICE FRAGMENTATION IS GROWING

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Personal Computers (Desktop And Notebook)

Smartphones

Tablets

Smart TVs

Wearables

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

# O

f D

evic

es (

In M

illi

on

s)

Global Internet Device Installed Base Forecast

11Business Insider (Business Intelligence Estimates) 2013

4 . IT ’S NOT JUST MOBILE

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5 . THE SPEED OF DEVELOPMENT & TEST ING

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DEL IGHT YOUR USERS

– CAUSE THERE ’S NO OTHER OPT ION

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360°APP QUALITYQ U A L I T Y , D E F I N E D B Y Y O U R U S E R S

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I N T E G R A T E T H E U S E R S T O Y O U R S D L C

• In The Wild Testing

Test your app “in the wild” as part of your

release routine leverage a diverse

community at your target markets to get

first-hand indication regarding how your

app performs in the hands of real users.

• Live Monitoring

Get a clear signal from your entire install-

base. Track down sessions, crashes and

issues on real time, clustered by

geography, network, device and other

authentic-environment variables.

• Public Sentiment Analytics

Listen to the users that speak up their

mind. Analyze their input and extract

genuine and actionable sentiment

indication.

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T H E 3 6 0 ° AP P Q U L AI T Y T O O L B O X

A P P L A U S E

S D K

Discover crashes in real time

and distribute builds

A P P L A U S E

A N A LY T I C SListen to what your users are

saying in the app stores

3 6 0 ° A P P Q U A L I T Y

D A S H B O A R D

Access all of your app quality

results in a single place

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3 6 0 ° A P P Q U A L I T Y D A S H B O A R D

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S D K - E N A B L E D B U G & C R A S H R E P O R T S

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A N A L Y T I C S

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A N A L Y T I C S

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v

QUESTIONS?

•••

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The Challenge