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  • 1. Facebook / Twitter & Your Dive CenterMaking Social Networks Work for You Jennifer Shaheen TechnologyTherapy.com TechTherapyToGo.com/Scuba@sditdierdi | #SDIDema2011 www.tdisdi.com

2. Who Am I & Why Am I QualifiedJennifer Shaheen President & Technology Therapist Technology Therapy Group has beenaround since 1997 and we are a fullservice web design, development andmarketing firm.Specialize in online marketing forsmall to mid size businesses.@sditdierdi | #SDIDema2011www.tdisdi.com 3. The Social SphereWhats Going On The Research@sditdierdi | #SDIDema2011www.tdisdi.com 4. SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010@sditdierdi | #SDIDema2011 www.tdisdi.com 5. SOURCE: EMARKETER, FEBRUARY 2011@sditdierdi | #SDIDema2011www.tdisdi.com 6. SOURCE: EMARKETER, MAY 2010@sditdierdi | #SDIDema2011 www.tdisdi.com 7. SOURCE: AMERICAN EXPRESS, SEPTEMBER 2010@sditdierdi | #SDIDema2011www.tdisdi.com 8. Before We Go Online. Lets Discuss Getting Social Face to Face@sditdierdi | #SDIDema2011 www.tdisdi.com 9. How Do You Connect Offline? What do you do now to better understand your customers? How is your word of mouth? How do you handle reviews and feedback?@sditdierdi | #SDIDema2011 www.tdisdi.com 10. The Key to Successful Social Media is: Knowing who your customer is What they want to talk about What got them into diving What keeps them diving What their concerns are@sditdierdi | #SDIDema2011 www.tdisdi.com 11. Social Media Etiquette Every social outlet has rules of engagement: 1. When using social networks be personable anddont spam! 2. Learn what acceptable best practices are on thetool you use. 3. Monitor your brand. 4. Thank people who take the time to talkabout you@sditdierdi | #SDIDema2011 www.tdisdi.com 12. @sditdierdi | #SDIDema2011 www.tdisdi.com 13. @sditdierdi | #SDIDema2011 www.tdisdi.com 14. @sditdierdi | #SDIDema2011 www.tdisdi.com 15. Logged Out 16. Logged In 17. Facebook Insights@sditdierdi | #SDIDema2011www.tdisdi.com 18. Facebook Page Tips Post daily Use Facebook tools like questions Create daily themes Review Facebook insights and sharing for data feedback@sditdierdi | #SDIDema2011 www.tdisdi.com 19. Facebook Facts 2011 July Facebook reaches over 750 million active users@sditdierdi | #SDIDema2011 www.tdisdi.com 20. Facebook Ads@sditdierdi | #SDIDema2011 www.tdisdi.com 21. Facebook Insights@sditdierdi | #SDIDema2011www.tdisdi.com 22. @sditdierdi | #SDIDema2011 www.tdisdi.com 23. @sditdierdi | #SDIDema2011 www.tdisdi.com 24. @sditdierdi | #SDIDema2011 www.tdisdi.com 25. @sditdierdi | #SDIDema2011 www.tdisdi.com 26. @sditdierdi | #SDIDema2011 www.tdisdi.com 27. Tracking Your Success@sditdierdi | #SDIDema2011 www.tdisdi.com 28. Twitter Tips Use Twitter apps to stay organized Reply to all mentions@sditdierdi | #SDIDema2011 www.tdisdi.com 29. Twitter Tips Use Twitter apps to stay organized Reply to all mentions@sditdierdi | #SDIDema2011 www.tdisdi.com 30. Twitter Tips Plan out your tweets around services you are trying to promote along with information that makes you an expert. Create lists and add those you want to build stronger relationships with to those lists. Build relationships with other influencers on Twitter in your local area and promote each other.@sditdierdi | #SDIDema2011 www.tdisdi.com 31. Social Mention socialmention.com@sditdierdi | #SDIDema2011 www.tdisdi.com 32. @sditdierdi | #SDIDema2011 www.tdisdi.com 33. Need Specific Attention for Your Business?Schedule a Private Therapy Session888-874-7400Websites:Connect: Twitter.com/techtherapistTechnologyTherapy.comlinkedin.com/in/thetechnologytherapistTechTherapy.tv facebook.com/technologyTherapy@sditdierdi | #SDIDema2011 www.tdisdi.com