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What is UX?
Why should we care?
Vs
Which place would you want to stay in?
UI Vs UX User Interface
User Experience
UX elsewhere
* Architects care about more than just the buildings
* Apple does not solely focus just on selling electronics
* Waiting rooms in reputable establishments
* Airlines, hotels, restaurants, health clubs etc.
Different perspectives
Courtesy: http://www.nickfinck.com/
UX 101
Stop ignoring the obvious
* Apple: MagSafe Power Adapter
* No Late fees
* Upside down Ketchup bottle
UX 101
Ask yourself: What am I trying to communicate to the user?
* Is this design element necessary? Will it help or hurt the UX? * Uncluttered. Uncomplicated. Unambiguous. * Rethink. Refine. Repeat.
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away. - Antoine de Saint-Exuper
UX 101
Use the constraints to your advantage
Vs
UX 101
Ask the right questions. Understand the user.
Vs
* Put yourself in the users shoes.
How can your product/solution make their lives easier?
Simplicity is the ultimate sophistication. - Leonardo Da Vinci
UX 101
Nice to have Vs Need to have.
* Don’t underestimate the importance of the little nice things.
Discount on the next order
Unadvertised Discounts at Checkout
Hiding a gift in the shipment
Price Alert Emails
Follow up calls
Wait a second…
How is this different from good old customer service?
* The user experience is a sum of all the interactions a user has with your organization.
website
in-person service
phone support
software advertisement
email support
UX Design Cheat Sheet
Usefulness
Simplicity
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UX
Future workshops
* User Research (requirements)
* Information Architecture (wireframes)
* User Experience Design (learning curve on how to use)
* Usability Engineering (human-computer interaction)
* Visual Design (layout, typography, color scheme)
Sample Exercises
UX - Tip of the Day
Context
Where am I?
How do I go back?
What can I do next?
What’s my current state?
Questions ?