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Designing better-ux

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Page 1: Designing better-ux

Designing better UX

[email protected] ux.absg.com

Girish Gangadharan

ABSG Enterprise Architecture

Page 2: Designing better-ux

What is UX?

Page 3: Designing better-ux

Why should we care?

Vs

Which place would you want to stay in?

Page 4: Designing better-ux

UI Vs UX User Interface

User Experience

Page 5: Designing better-ux

UX elsewhere

* Architects care about more than just the buildings

* Apple does not solely focus just on selling electronics

* Waiting rooms in reputable establishments

* Airlines, hotels, restaurants, health clubs etc.

Page 6: Designing better-ux

Different perspectives

Courtesy: http://www.nickfinck.com/

Page 7: Designing better-ux

UX 101

Stop ignoring the obvious

* Apple: MagSafe Power Adapter

* No Late fees

* Upside down Ketchup bottle

Page 8: Designing better-ux

UX 101

Ask yourself: What am I trying to communicate to the user?

* Is this design element necessary? Will it help or hurt the UX? * Uncluttered. Uncomplicated. Unambiguous. * Rethink. Refine. Repeat.

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away. - Antoine de Saint-Exuper

Page 9: Designing better-ux

UX 101

Use the constraints to your advantage

Vs

Page 10: Designing better-ux

UX 101

Ask the right questions. Understand the user.

Vs

* Put yourself in the users shoes.

How can your product/solution make their lives easier?

Simplicity is the ultimate sophistication. - Leonardo Da Vinci

Page 11: Designing better-ux

UX 101

Nice to have Vs Need to have.

* Don’t underestimate the importance of the little nice things.

Discount on the next order

Unadvertised Discounts at Checkout

Hiding a gift in the shipment

Price Alert Emails

Follow up calls

Page 12: Designing better-ux

Wait a second…

How is this different from good old customer service?

* The user experience is a sum of all the interactions a user has with your organization.

website

in-person service

phone support

software advertisement

email support

Page 13: Designing better-ux

UX Design Cheat Sheet

Usefulness

Simplicity

?

? ?

?

?

UX

Page 14: Designing better-ux

Future workshops

* User Research (requirements)

* Information Architecture (wireframes)

* User Experience Design (learning curve on how to use)

* Usability Engineering (human-computer interaction)

* Visual Design (layout, typography, color scheme)

Page 15: Designing better-ux

Sample Exercises

Page 16: Designing better-ux

UX - Tip of the Day

Context

Where am I?

How do I go back?

What can I do next?

What’s my current state?

Page 17: Designing better-ux

Questions ?

Page 18: Designing better-ux

Designing better UX

[email protected] ux.absg.com

Girish Gangadharan

ABSG Enterprise Architecture