How Augmented Reality and the mobile web changes everything Mobile broadband access and ever-smarter phones are shaking the internet out its lofty cloud and bringing the web into the real world. As a result, the old real world, and many old ideas and many old business models will be running out of places to hide from the pervasive influence of the net. Meanwhile, each of our smart phones are in many ways even better than the old clunky tools we used to use to surf the net. Our mobile devices are not only connected but, also bristling with sensors like radios, cameras, microphones, GPS etc. that can directly perceive and interact with the world around you. Were reaching a point where its theoretically possible to point that device at almost anything: a landmark, a product on a store shelf, your friends or a crowd of people; and draw from the cloud and your social graph as much, or perhaps more, relevant information than you ever wanted to know. Oh, and the cloud will be watching you and whatevers around you as well. In the new augmented reality, the web surfs you. The goal of this talk will be to provide you with a fast paced overview of what this new augmented reality will mean for how we socialize, for how we sell and market physical products, for architecture, for media and entertainment, for public policy, crime, privacy and, as well, few early signals for what might be the new killer apps. If all that is not interesting enough, I will also bring free beer.
What is Augmented Reality?
Its really an old idea Think Terminator vision
Once thought to require silly hats Call this heads up augmented reality.
But, for now, this will do fine
Bringing down all the resources of the internet out of cyberspace and into ubiquitous reality Flickr: c@rljones Mobile phones are like the billion roofing nails that tie the cloud down to earth.
Just like ordinary reality Flickr: wvs
Only more so Flickr: wvs
Why is this important
Augmented reality finishes what the internet started
Internet 1.0 (1995-1999) was all about the great disruptive promise of the cyberspace and online shopping Internet 2.0 (2005-2009) was the 10 years it took to really figure out what to do with it: USG, rich web apps, social media Augmented Reality (2008) is where mobile technology and wireless broadband make the internet finaly ubiquitous. And inescapable.
By this measure you could say there are many augmented reality apps already The other day, my dad googled a small duck. This augmented his reality. Call this heads down AR
Broadly, what are the effects of Augmented Reality?
Timely access to information
Constant access to entertainment
Marketers cant keep using the same old tricks
In theory, anyone can easily know everything there is to know anything or anyone anywhere they are.
Assume connectivity is always on
Except when there are glitches
Except for caching, storing anything locally is dumb
The cloud is the computer
Flickr: Jamais Cascio But back to terminator vision
Senkai Camera Cool app. Maybe this will be the apple newton of pure AR
Kweekies 3D game projected into realspace through your phone screen
Terminator Vision +
+ Ordinary Reality
= Augmented Reality
Amazon declares war on retailers Shop savvy, Amazon mobile app etc: these are a Retailers worst nightmare
Idee Inc., image recognition search on an iPhone
Social Augmented reality
Social Augmented Reality
The knowledge of joining a crowd and knowing:
Who do I know here?
Where do I know them from?
Who should I get to know?
Who here is single?
Are there any naked pictures of them on the internet?
There will be many layers of reality Not everyone wants to live in the Youtube comment section of reality
Choose your context, choose your data sets
Good realities / Bad realities Who are we to judge?
Enhances: Voice, conversation
Retrieves: Spoken word, direct conversation
Reverses: Video, picture, text messaging, Augmented reality
Obsolesces: Public payphones, wrist watches, land lines, leaving notes, advance planning
Mobile + Augmented Reality
Enhances: Awareness, tacit knowledge, wisdom
Retrieves: Written word, gestures, lore, gossip
Reverses: batman vision
Obsolesces: Desktop web, Newspapers, ipods, departments stores, guidebooks, paper maps, paperbacks, magazines, local storage, phone numbers, MSWindows
What is still holding us back? Mobile Processing power Some of these apps running 50% by 2012 Fragmented mobile platforms Ultimately the browser may displace native apps M-commerce & monetization Were working on it
Near Future Tipping points
iPhone 3.0 expected capabilities:
Faster processor (the current one is unchanged from 2007)
Where the iPhone goes the interactive design geeks follow
More mobile brands launching android soon
Waiting for the deluge of Chinese off-brand
Future blackberries (go Canada)
May bring corporate/enterprise killer apps
Who really becomes empowered?
Who also becomes empowered?
Who benefits from augmented reality? Brands Consumers State Control Opposition Police Criminals Developed world Developing world The center The edges Extroverts Introverts The old The young E-government E-anarchy
As a designer, you can choose sides If you are a mobile designer, theres no shortage of paying work ahead
When augmented reality fails (PROTIP #71: Dont drop Augmented reality)
The more sophisticated a technology, the more fragile it can be
Dont drop augmented reality
I ran out of batteries so I cant buy a coffee
I ran out of batteries and I cant find my way home
I am meeting my blind date but she went indoors where LBS doesnt work
When a government rounds up opposition based on mobile records