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As we enter 2010, let’s reflect how much we have achieved so far and opportunities lie ahead of us. Although we’re resetting ourselves because of the global economic meltdown, still, the online, technology growth is stunning. Besides all the success, average entrepreneur, startup, small business faces increasing challenges: how to design online services that will stand out among millions, attracting and keeping customers, and taking advantages of this shift.
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What just happened?
2009
2008
20072005
2006
Global Economic Meltdown
..is reshaping permanent behavior
To Do Much MoreWith
Much Less
More and more new form of media channels directed to us
Too Much Information, Too Little Time
Of course, some good newsto report as well
Software Development Cycle is Faster, CheaperOpen Source, Better Tools, Libraries, Outsourcing
Building Scalable Data Center?You can use Cloud Computing today!
Pay as You Go
Ads: Offline to Online Trend AcceleratesCheaper, more scalable distribution
channels
Globalization increasingly important
Product
Capital
Technology
Human
Business is global, not the geography. That’s the only way to run the business
“
”Jack Welch
Ads: You can use Social Media to market your product, virtually at no costbut a lot of time invested to build contentsand conversations
And some interesting
statistics…
225,000,000 web sites in 2009
72,000,000 active web
sites
Source: Netcraft
If Facebook were a country,its population is greater than Brazil
>200M
In 200
9
China web user populationsurpasses US population
…and it’s only with 22% penetration
Ask Google VP - http://bit.ly/17FGfr
text messages sent and received everyday
6,900,000,000
that’s more than the world population
One billion application downloads in just 9 month
Apple AppStore:
So, what do these mean to you?
You can deliver and market products/services faster and cheaperto more places in the world
However, you’re competing with a much larger crowd demanding customers’ attentions
So,How do we design the product for 2010s?
Instant Gratification
Your product MUST provide
Registration: No long registration process Ask minimal data during the process No software installation if possible
Using your product for the very first time: Don’t try to expose all the featuresGuide user thru one narrow path In a minute, user is expected to say: “Wow!”
Instant Gratification in Action Open the package
Search for a book Select a book One click purchase* Start reading
All under one minute
Amazon Kindle
* It uses the credit card used to purchase the device, no typing required
“Just Cool” Is The
New Un-Cool
Keep your users interested
10
Provide at least one end to end
experience that
x
OK, it may not be 10x, but it
MUST be significantly better
better than theexisting solutions
10x User Experience in Action
iPhone• New Mobile User Experience• Wide Range of Applications
Blackberry• Email Push Experience
Your customer is a click away from competitor
Provide engaging platform
Apply social computing and Web 2.0 technologies
Allow to comment and vote
Capturing business activities
Social and Web 2.0 in Action
Participate in pooling
Curiosity
Won’t Kill Us
…provide good analytics to keep users coming back
Analytics in Action
Would your friends recommend yourproduct to their friends? Friend’s recommendation is 5x more effective than Ads
Recommendation in Action
Twitter: ReTweet
Many friends play this video, eventhey waste 1 minute of their time
Do not….
..unless you really know what you are doing
Do not build a new community ..is a lot harder than you think
They have won the battle
why don’t you ride their waves, instead.
Do not create a new market unless your product is beyond belief and very innovative
Less competitors could also mean the market is small
Do not obsess withyour competitors
They may be even more clueless than you are
Do not make advertising as your primarily revenue
unless you’re sure that
you’ll be the top 5 sites
in your categoryOr you’re serving
an exclusive market
Do not use viral as your primary strategy
More and more people are immune to the viral strategies
Do not get intimidated by the big guys
Likely, you’re faster and more agile
Do not offer many features in your first releaseJust focus on doing one thing very, very well. Acquire other features after extensive observations
Twitter executes this approach very well
Do not optimize your design forVCs
So, how big is the market (TAM)?
What is projected revenue in 5 years?
What is your exit strategy?
…millions of ideas out there
here are just few things to get started…
Got Ideas? Just do it!
Ride the Wavesmillions of users are already there
Services on the top ofcloud computing
Offer an easy to use service for businesses
Value Prop:
Cost-Reduction
Reliability
Global Service Rendezvous
Product
Capital
Technology
Human
Millions of businesses around the world
still do not know how to take advantage of
Globalization.Not because lack of
knowledge, but because lack of quality
connections
Mobile Services
4billionscell phonesWith SMS or Internet capabilities
Yet, no players, because it’s highly fragmented, tightly controlled by telecom providers. Can you crack the code?
Waiting for .. your killer mobile services, here.
In 2010s, as more and more data are stored in the cloud,
We expect personal, work cloud data accessible from devices via services
Cloud Enabled Hardware
Ideas Evolve
Don’t search for perfect ideas, it’s
very likely your ideas evolve as you work
with early adopters, customers
More Importantly..
Find real problems thatsomeone or business are havingGreat solutions sell, not ideas
Two Key Takeaways
when designing onlineservice for 2010s
When you start your project,
1Just focus on great experience
that is 10x better than any existing solutions
1
2In 2010s, the opportunities are
tremendous
Mobile 7 Billions
Online: 362% worldwide growth
Globalization
Social ComputingCloud Computing
So is the amount of noise
See key-takeaway #1 to make your service stands up
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