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www.nominettrust.org. uk What does social-tech innovation look like? Enabling tools for the furthest from work Centre for economic and social Inclusion December, 2013 Dan Sutch [email protected] @dansutch @nominettrust

Designing social tech Innovation for those furthest from work

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Presentation to Centre for Social and Economic Inclusion, December 2013

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Page 1: Designing social tech Innovation for those furthest from work

www.nominettrust.org.uk

What does social-tech innovation look like?Enabling tools for the furthest from workCentre for economic and social InclusionDecember, 2013

Dan Sutch [email protected] @dansutch @nominettrust

Page 2: Designing social tech Innovation for those furthest from work

To seek out, galvanise and support new, effective and

widely adopted solutions that transform how we address big social challenges through the

use of digital technology.

• Social investments and grants of c£5m per year • Aim to demonstrate how digital technology can be used to redesign the way we

address persistent social challenges• Aim to support (in addition to funding) to scale the social and economic impact • Foundation charity of Nominet – the .UK domain registry (10m+ .uk websites)

Our mission

Page 3: Designing social tech Innovation for those furthest from work

The successful application of new ideas generated at the intersection of insight and invention, which leads to the creation of social or economic value

Insight understanding the context, histories and work of others

Invention finding and developing the best ideas

Application putting ideas into practice

Value capturing outcomes, impact and learning

Social Innovation

Page 4: Designing social tech Innovation for those furthest from work

Socialtech.org.uk

Page 5: Designing social tech Innovation for those furthest from work

Redesigning our approach to social innovation

Affordances of digital Tech

Social Entrepreneurs

hip

Designing from ‘first principles’

Consider together, the:

Affordances of digital technology

The values & energy of social entrepreneurship and social business

Look again at the challenges and redesign approaches

Page 6: Designing social tech Innovation for those furthest from work

http://en.wikipedia.org/wiki/File:Transistor_Count_and_Moore%27s_Law_-_2011.svg

Many examples of significant tech-driven/tech-enabled

changes – where for social-tech?

Page 7: Designing social tech Innovation for those furthest from work

Taking advantage of digital technology

The use of digital technology provides remarkable opportunities to redesign how we address persistent social challenges

This requires:• Creativity and imagination for how else we might address

these issues• Risk taking and testing of these new approaches• Entrepreneurship and willingness • Aspiration, persistence and tenacity• (openness, collaboration...)

Page 9: Designing social tech Innovation for those furthest from work

History Pin Global intergenerational site, 40,000 contributors, 600,000 app users

Peoria Hist Soc 1.4 mill hits to website, $14,000 image sales

Consumer product led; incredible design; ‘social value’ built in

Not designing for narrow user, but inclusive designhistorypin.com

Page 10: Designing social tech Innovation for those furthest from work

Brand new approach to exploring Big scientific questionsCancer Research UK + Zooniverse + you

Big data; Crowd-sourced activity; shift from institution-owned activity to public activity, micro-tasks

Cross sector/disciplines involved in finding solutions

Cell Slider

Cellslider.net

Page 11: Designing social tech Innovation for those furthest from work

Moving beyond ‘traditional’ approaches to ‘what counts’Digitalme.co.uk/tag/badge-the-uk

Page 12: Designing social tech Innovation for those furthest from work

Sidekickschool.org

Page 13: Designing social tech Innovation for those furthest from work

Tasksquadhq.com

Incubating innovative design/tech within established organisations

Page 14: Designing social tech Innovation for those furthest from work

Makethingsdostuff.org.uk

Developing digital understanding for personal, economic and social value

Page 15: Designing social tech Innovation for those furthest from work

Networked technologies, mass computational power enables us to make sense of huge data sets, providing new insight into challenges; how services are used; how to allocate resources

Mass computing power and data

1855 ‘Diagram of the causes of mortality in the Army in the East’ Florence Nightingale

Great British Public Toilet Map. TACT3 & RCA

Linking history of creativity & tenacity of social entrepreneurs with potential of digital technology

Page 16: Designing social tech Innovation for those furthest from work

The successful application of new ideas generated at the intersection of insight and invention, which leads to the creation of social or economic value

Insight understanding the context, histories and work of others

Invention finding and developing the best ideas

Application putting ideas into practice

Value capturing outcomes, impact and learning

Social innovation in job search

• Not designing for narrow user, but inclusive design• Cross sector/disciplines involved in finding solutions

• Moving beyond ‘traditional’ approaches to ‘what counts’• Incubating innovative design/tech within established organisations

• Developing digital understanding for personal, economic and social value• Linking history of creativity & tenacity of social entrepreneurs with potential of digital

technology

Page 17: Designing social tech Innovation for those furthest from work

Dan Sutch [email protected] @dansutch @nominettrust