22
The Foundations of Social Media For Rabbis Presented by Lisa Colton, Founder & President Darim Online [email protected] 434.977.1170

Detroit - Rabbis

Embed Size (px)

DESCRIPTION

Lisa Colton's prepared presentation for the Detroit Board of Rabbis. Due to time constraints, an abbreviated presentation was made.

Citation preview

Page 1: Detroit - Rabbis

The Foundations of

Social Media For Rabbis

Presented by Lisa Colton,

Founder & President

Darim Online

[email protected]

434.977.1170

Page 2: Detroit - Rabbis
Page 3: Detroit - Rabbis
Page 4: Detroit - Rabbis
Page 5: Detroit - Rabbis

#1 THIS IS AN ATTENTION ECONOMY

Page 6: Detroit - Rabbis

#2:

ADD

VALUE

Page 7: Detroit - Rabbis

Value = Social Capital

• Newsworthy, unique, timely, controversial, immediately useful and/or funny.

• 1:12 or even 1:20 ratio of self:value

Page 8: Detroit - Rabbis

Listening is

Paramount

Page 9: Detroit - Rabbis

#3: BE REAL

Page 10: Detroit - Rabbis

Develop Your Presence &

Voice

Page 11: Detroit - Rabbis

#4 Relationships

In an attention economy,

relationships are paramount!

How do you invest in

relationships?

Page 12: Detroit - Rabbis

Accessibility

http://www.formspring.me/rabbiblake

Page 13: Detroit - Rabbis

#5: Shifts in Power

Page 14: Detroit - Rabbis

Real Life Example

of Power Shift

Page 15: Detroit - Rabbis

ACCESSIBILITY:

Convenience of today’s online social

communication tools VALUE:

Text study, learning

and reflection

SOCIAL:

Relationships, dialogue,

community

Putting it all

together

Page 16: Detroit - Rabbis

“Social Sermon”

1.Opportunities to engage in LEARNING and

COMMUNITY BUILDING using online tools

2.Weaving this content and these relationships back

into the FACE TO FACE community in our local

communities

3.Inviting ACTIVE participation, rather than passive

attendance

Page 17: Detroit - Rabbis

Rabbi David Levy, Temple Shalom, Succasaunna, NJ

Page 18: Detroit - Rabbis

Prepare for Constant Change: Anticipate The Market & Be Nimble

Page 19: Detroit - Rabbis

John Fitch’s Steam Engine

Page 20: Detroit - Rabbis

John Fitch’s Steam Engine

Page 21: Detroit - Rabbis
Page 22: Detroit - Rabbis

IT’S NOT ABOUT TECHNOLOGY