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Talk given at Future of Mobile London 2012 about the journey from a developer to an entrepreneur and from an idea to a market.
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E oRny Frm DeeOpr To aPrnU,Frm Ida To mrE..
L Ldn, Tue F bL, nO, Toe 02
Don’t be a Zombie...
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“Eroe” cn Wrt N..b fw Ca Ak oEtY { te FolWig tP...}
Apps are like Novels...
3I followed the mobile innovation to Silicon Valley
In 22 years, I’ve worked on ~100 mobile products, from chips to Big Data platforms, in start-ups, mega-corps and labs, with budgets from sweat to tens of (wasted) millions...The lesson learned...
0. Get more luckCcs = (Ilt + hr wr) * (Rps)
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t hrWe uUal Fou hr
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E “U” pR
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StR He
1. Build a business, not an app
iY Esin:a MoiG y BuiEs Orad?
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May AprNer WanBe E walking dead...Se SeR Yr Sl...
2. Don’t be a Zombie...
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MVPStart with an...
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Mind-blowing Vocational
Purpose
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Answer these 3 Qs...1. A’S h otOm wn?
(R “A’S y PupS?”)2. wa saDs i m A?
3. H’S iUrd It oT leD?
Les PanL & $$ t PEaiG Are S $$$$$
May Of uA’T nE
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Start with why...
See Simon Sinek’s TED Talk
O’T eL n iE, bt N Ida(UniG yH iL lO e God Fo r)
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MVP3. Proceed to the...
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Maximum Value
Problem
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Answer these Qs...1. At pObe d Ou sV?
(R “At oTcm/Ned Do yU aIltT?”)2. wo Ha He pObe?
3. hw Wil Yo NiuLy sLv t?MaktPohI PrdT
HyoHei
Lu rPohI
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Be informed: IDC, Nielsen, Pew, Gartner, Comscore, etc.
UsfL ly: Oge KewRd Ohttps://adwords.google.com/o/KeywordTool
If you can’t find something similarthen how will your users find you?
P-tRe mNioN:Who’s done it before? What works? What doesn’t?
P tRe saCappcode.es
http://www.mobiledevhq.com
Map/analyse your competition!
iE/MakT eEac rsUre:
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D f O’Re sIl tC...
n’T oE: ls pifL & $$ O “cP”Picasso: “Good artists borrow, great artists steal”...
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4. Figure out the money Q:
MoiE s BigR i ta ap-Str rvnE (1 mdLs - Se EvlPeeOnmC.O)
http://www.businessmodelalchemist.com
Use Biz Model Canvas
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“C” T:1. TaG UsR!
2. Ntr3. Pet wo Hae Doe It bfR
4. VetR/”VetR”
a Ad Tt QuSIs1: “Ul Ou uE hs?”
2: “Ul Ou iVet In tI?”
Ts o “n”S rBal maS t Suk! T “Thy O’T e I.”
5. Test your idea ASAP...
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http://www.scottberkun.com/essays/38-how-to-pitch-an-idea/
http://venturehacks.com/articles/deck
PicIn EsuE:Nea ptHig Stf:
Ntr ptHig Stf:
http://venturehacks.com/pitchinghttp://www.canaan.com/resources/archives/entrepreneur-pitchbook/
Cht Wih Len Rbde“Ndn”
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MVP6. Find the...
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Most Virtuoso
People-fudR, ta, mnR, avsR, (ErpT)..“Successful companies are started, and made successful by at least two, and usually more, soulmates.”
Guy Kawasaki
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tA/PepE dC:
Cht Wih K GigO
-fudR, mnR, taS n avsR:
DifRet AprAce
Nd a MetR iS!w?
1. wlIn O ie2. Alz ta Ls o Eol wn To kO aoT oL
3. Nd sAre poLe wTh tIs pObe4. K hm!
“R/fR”
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MVP7. Identify the...
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Minimum Viable
ProductW-f... mnMu Es o
CofRm tT Eal-aotR hv te PrbE...
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Minimum Validated Proof
Les Is mRThs S Hd
TetL/DeoStaL
Rel DeadFo Ou OltO
(Odc)
“The essential task in a startup is to create wealth; the dimension of wealth you have most control over is how much you improve users' lives; and the hardest part of that is knowing what to make for them.”
Paul Graham
ReuIn He cSt o fiR..
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Prv ta i Dd aN, rmVe aN...(Eal aoTes Oy)
http://www.businessmodelalchemist.com/2012/08/achieve-product-market-fit-with-our-brand-new-
value-proposition-designer.html
Product/Market fit:At jB r ueS “Hiig” yu poUc o D?
http://alphapunk.com/2012/10/product-market-fit/
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Wok N W o Il Aru T @Act http://www.udacity.com/view/Course/ep245/CourseRev/1/Unit/
221001/Nugget/307002
“V” rsUre:http://groups.google.com/group/lean-startup-circle/topics
At wH ewI E
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AnigWhat your business“says” to the market
8. Differentiate by design...
mN lR
K & E Ngae
R
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1. ls i R2. d Ve S
2 dsGn tP:
Tr OosRapNgeG.cM (DicUn Od - f2)
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Ckr Y (Frm Ua.O)
9. Launch the product...
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>Los Of wYs t aqIr UsoR...
Ote ta Ceok/TwtE/BlgN
Cht Wih S Ayo Cht Wih L Bg
i.e. Acquire users/customers...
Getting to your first 1,000, 10K, 100K - find case studies
“rT 00” “Ro dUceA”
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Acquisition tactics:p
How To Build Great PR Without Spending 1€http://www.youtube.com/watch?v=j39eC8__BgQ
Partnerships, Viral loops (see Branch Out case study)
Twr Acig: http://blog.caplinked.com/2011/09/07/network-stacking-the-new-
model-for-growing-online-networks/Find ambassadors, exploit vertical press
Use content marketing, SEO, SEM - Neil Patel’s blog, www.seomoz.org/blogBRIC localization etc.
Cht Wih N cO Cht Wih mN S“p” “Via los”
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10. Measure/evolve the MVP...Instrument/test everything - Analytics + analytics + more analytics
1. BoH t ChC t Da!
2. BoH t at Upn t Da!Data science - form hypotheses, mine the data, regress, pivot, test..
Consider personal analytics - show customer how they’re doing!
FeedbackRatings
Asking customersSurveysAND...
Kp a e o t CoPTiIN...
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http://mobilephonedevelopment.comhttp://www.catchyagency.com
http://springboard.comhttp://wayra.org
http://www.developereconomics.com/http://alphapunk.com
u flS h mgT ep:
11. Ask for help...
Len Rbde ewI E
S Ayo L Bg
N cO
mN S
@pgolding
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Thank You
Ad m ltSt bOIf yU oK n Tec
http://www.slideshare.net/pgolding/
World’s biggest dev survey:www.visionmobile.com/DE13
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Key numbers:22 years in mobile ecosystem16 patents (mobile chip design)4 category best-seller books1st mobile apps co. in Europe1st SMS gateway/apps platform1st mobile internet portal1st push email solution1st productivity staff pick Apple
Relevance?
Paul GKey roles:Advisor SixthSense (Big Data) - US Director Art.com Labs (Search) - USFounder AlphaPunk design agency - UKChief Disruption Officer (Telefonica) - UKChief Apps Architect Motorola - EMEAOpen Platforms Evangelist (O2) - UKMentor at Springboard Incubator - UK
I have done some stuff to at least point you in the right direction!Good luck!
