Developing a Social Media Strategy

Shona CarnallHartlepool Cultural Services

shona.carnall@hartlepool.gov.uk

https://thesocialsnowflake.wordpress.com/

@YuffyMOH/@snowflakeshona

• Hartlepool & Social Media

• Why set up a social media strategy?

• How did we approach it?

• Making the case

• The thinking behind YuffyMOH

Hartlepool & Social Media• Twitter, Facebook, YouTube, Flickr,

Wordpress...• Joined Twitter May 2009.

• Accounts for Learning, Collections, Marketing• @YuffyMOH – Learning• @HartlepoolQuays– Marketing• Collections Hartlepool - Collections

MarketingMarketing

CollectionsCollections

LearningLearning

Hartlepool & Social Media

• Developed a strategy for Twitter• written Sept 2009, updated March 2011• Specific to the Learning Team

• Hartlepool Borough Council are now looking to write a Social Media Policy

Why Set up a Social Media Strategy?

• States your purpose

• Point of reference

• Consistent message

• Manage Risks

How did we approach it?

• For Twitter only

• Identified our purpose

• Not long to write if you know the platform• Does need regularly updating

• Building a following

Making the Case• Free

• Popular• 4 out of 10 of the top 10 sites¹• 175 million users on Twitter²• 140 million tweets per day²• 500 million users on Facebook³• 50% of Facebook users login everyday³

•Mission/Purpose ¹Alexa, http://bit.ly/dUVCQv²Twitter, http://bit.ly/gjvEal

³Digital Buzz, http://bit.ly/f9rKAX

The thinking behind YuffyMOH

• “On their turf”

• Dialogue not monologue

The thinking behind YuffyMOH

• “On their turf”

• Dialogue not monologue

• The face of Yuffy

• The future

Thank you!

Shona CarnallHartlepool Cultural Services

shona.carnall@hartlepool.gov.uk

https://thesocialsnowflake.wordpress.com/

@YuffyMOH/@snowflakeshona