So Many Releases, So Many Features, So Little Time - How Do I Keep Up?

Angela Yu – Dell – Director – Global Salesforce Deployment

Duane DeRouen – Dell - IT Director – Commercial Sales & Marketing

Mudit Agarwal – VMware - Lead Architect - Cloud Applications

Brad Hudak – salesforce.com - Customer Success

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Join the conversationSession Chatter Group

“So Many Releases...How do I keep up?”

Session Objectives

• Gain insight into how to manage a feature rollout process

• Understand methods for evaluating seasonal releases

• Learn about tools to help manage feature evaluation

• Inspiration to improve your own seasonal release process

salesforce.com’s Seasonal Release

• Drives continuous innovation for Salesforce and our Customers

• Three releases and automatic upgrades each year

• IdeaExchange helps feature release planning

• One of the most valuable benefits of salesforce.com

Types of Feature Enablement

• Auto Enabled – Automatically on for all users

• Admin Only – Automatically on for admins only

• Requires Setup – Configuration needed to utilize the feature

• Contact Salesforce – Contact Salesforce to enable feature

• Pilot / Beta – Feature is not GA, must apply for the program

DNAE = Do-Not-Auto-Enable (back end setting)

Session Presenter Comparison

• Single Org for Sales, Channels, Service, Marketing

• High release cadence (Weekly, Monthly, Quarterly)

• DNAE = False

• 12K Internal & 450k partner users worldwide

• Chatter not enabled

• Multi Org

• Frequent releases (Quick Hit, Sprint, Major Release)

• DNAE = True

• 448K users worldwide (80K Internal + 368K External)

• Sales Cloud Focus

• Chatter Enabled

Place

Customer or

Partner logo in

white area of

slide, centered

Mudit AgarwalLead Architect - Cloud Applications

VMware is the Customer Proven Market Leader

Company Overview

– $5.21 billion in 2013 revenues

– 17,000+ employees worldwide

– 5th largest infra software company in the world

– 50+ locations worldwide

Proven in the Trenches

– 500,000+ VMware customers

– 75,000+ Partners

– 100% of Fortune 500

– 99% of Fortune 1000

For Fifth Consecutive Year, VMware Named a Leader in 2014

Magic Quadrant for x86 Server Virtualization Infrastructure!

VMware salesforce.com Journey

Phase 1 -PRM (2009)

Phase 2–Lead Mgmt

(2009)

Phase 3-Sales Cloud (2010)

Phase 4 -Svc Cloud

2011

Roadmap Releases

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

CY2009 CY2010 CY2011 CY2012 CY2013 CY2014

Partner Users

0

2000

4000

6000

8000

10000

12000

CY2009 CY2010 CY2011 CY2012 CY2013 CY2014

Internal Users

Salesforce Center of Excellence

Bi-Weekly

Meeting

VMWare - Feature Evaluation Process

Tie to a release

Regression test

Enable in SB

Get inputs on next steps (PoC)

Review in CoE

Filter list based on VM Need

Review Notes

6-8

Weeks

Filtered (20)

Next Step (12)

Enable (5)

Future (7)

Typical Feature Progression

How to Build Effective Feature Enablement Process

Cross-functional Buy-in

Make It Relevant

Impact Analysis

Demo/ Discussions

Proof-of-Concept

Plan to Rollout

IT + Biz

IT

Place

Customer or

Partner logo in

white area of

slide, centered Duane DeRouenIT Director

Commercial Sales & Marketing

Angela YuDirector

Global salesforce.com Deployment

view“Technology has been about enabling human potential” -Michael Dell

Our Purpose

• Delivering technology solutions that enable

people everywhere to grow and thrive

• We make technology that works in service of

our customers

• We make the complex simple

• We make the powerful easy to use

• We drive out inefficiency

• We deliver superior long-term value

Accelerating our strategy as a private company

• Invest in research and development

• Enhance and simplify our customer experience

• Intensify presence in emerging markets

• Grow PC, tablet and virtual computing services

• Expand our sales force and channel relationships to better support customers

Privatization

• 100% of G20 governments are served by Dell

• 98% of Fortune 500 companies use Dell

• 10 millions small businesses partner with us

• We are in 60,000 retail locations globally

Market

• More than 100,000 Dell employees around the world serve customers wherever they need us

Size

4 major categories we serve:

• End User Computing – client PCs, mobility, peripherals, 3rd party software

• Enterprise Solutions – servers, storage, networking, virtualization

• Services – Global support & deployment infrastructure & cloud computing, application and BPO, security solutions

• Software – Dell IP Software

Products

We give customers

the power to do more

Dell Company Overview

Dell salesforce.com Transformation

Global Direct & Channel Sales,

Acquisitions

2008

Collaboration

2010

20132014

Consolidation

Integrations & Governance

Account Planning

2011

IdeaStorm

2009Channel,

Major Acquisitions

2012

• 4 end-state orgs

• Org growth through acquisition

• Customization to fit Dell purposes

• 448K+ users access

• Best in class in-house Salesforce knowledge

• Strong change management process

• Evolution of Dell Main org

Study of Salesforce Feature Utilization

Findings:

• 189 Features Enabled

• 8 Features In Pilot

• 184 Features Not Applicable to Dell

• 162 Features Not Yet Enabled or Reviewed

Opportunity for more standard feature utilization

Reviewed 543 configurable features from the last 10 salesforce.com releases

Enabled

(35%)

Pilot

(1%)

Candidates for

Enablement

(30%)

Not

Applicable

to Dell

(34%)

So Many Releases, So Little Time, Time to Catchup

Eliminated from

Consideration

(14% / 22)

Researching

(36% / 59)

Revisit in Future

(22% / 35)

Schedule for

Release

(16% / 26)

Released

(7% / 11)Obtain

Stakeholder

Feedback

(5% / 9)

Candidates for Enablement Analysis (The 30% - 162 Features)

Quick Hit

Sprint Release

Major Release

Utilize Salesforce to Facilitate the ReviewsReplace Tracking and Reporting from Excel to a Force.com app

Results and Next Step

• 37 (23% of the 162) New Feature Deployment11 features deployed to production

26 features being scheduled into the next few releases

• 68 More Features In Review

•Using the new force.com app to manage and track progressTrack and update current backlog

Add Winter 15 release features and beyond

• Incorporate the new force.com app into the regular internal CR

intake process

A New Process to manage So Many Features & Releases with So Little Time!

Session Chatter Group

“So Many Releases...How do I keep up?”

Join the conversation

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