Dialogic Communcation

How to get the most out of group meetings

Everyone has been in that group where one person bossed around the others in order to get the job done.

In order for a group to successfully share ideas and move towards finishing their project, each member should have equal voice and be open to new ideas.

Such a process is known as DIALOGIC COMMUNICATION

Whereas when one person takes control and communicates, it is known as an “I-IT” method….

…in dialogic communication, everyone in the group communicates in an “I-THOU” method

There are 6 characteristics of an “I-Thou” relationship, according to Richard Johanesen

1. Mutual Openness Everyone shares their ideas

2. Nonmanipulative No one tries to force their ideas down the other peoples’ throats

3. Recognition of UniquenessRealization that everyone’s ideas are different and can bring something new

to the project

4. Mutual confirmationEven if someone does not have a good idea, they are given their say and taken

seriously

5. Turning TowardIf the ideas presented are not the same,

common ground is found and compromises are made

6. NonevaluativenessGroup members are to see the others’ point of

view, despite possible difference in opinion

So who can use this theory??

1.Interpersonal and organizational communication

2. Public Relations

3. Anyone who is stuck in another group project.

Have I wasted my time by reading this?

It’s entirely possible, but nowadays, more and more projects are group-oriented, not just at school, but in the working world. When you find yourself in these situations, you now know a better way to brainstorm and move forward with your work.

Is Dialogic Communication Bulletproof?

Like every theory, there are holes. I think that there should be a central figure in every project, just so the group is better organized. That being said, the best groups are the ones where everyone contributes to the final product.

The Future of Dialogic Communication

We’ve talked a lot about this theory in regards to group projects, but it can also help companies with their public relations.

If companies can receive consumer feedback in a dialogic way, the consumer will feel a stronger connection to that company and is more inclined to continue using said company.

With the invention of social media sites like Twitter, Facebook, and Tumblr, companies are creating easier avenues for information to and feedback from consumers.

So when you’re dealing with a lot of sh*t in your group, just remember to keep it “I-THOU” and remember the 6 steps to keep the airwaves open….

… and that candlesticks always make a nice gift.

…now let’s go get two.

*apologies to anyone who has never seen Bull Durham