Diffusion IS the innovation

A presentationfor #publicsphere 3by Rob Manson

http://twitter.com/nambor

http://MOBusiness.com.au

1.0 thinkingbuild a better mousetrap

The father of the mouse, hypertext & networked computing

Source:Douglas Engelbart - The Demo (1968)

The network spreads ideas

Social networks spread them faster

Technology adoption lifecycle

Source:E. Rogers – Diffusion of Innovations (1964)

Crossing the chasm

Source:G. Moore – Crossing the Chasm (1991)

The network can bridge that gap

5 ways the network is becoming more pervasive

help...I'm shrinking

#1 The distance between your computing device

and the network

#2 The distance between you and your

computing device

#3 The time to downloaddriven by bandwidth

or network speed

#4 The number of steps to complete

a task

#5 The cost at each

of these points

The pervasive networkis changing the rules...again

new values

2.0 thinkingget adopted & value will follow

Size and moneydon't guarantee adoption

http://www.jaiku.com/blog/2007/10/09/were-joining-google

Government policies and initiatives should be re-designedto foster the following business behaviours or cultural values:

You should be embarrassed of your 1.0

You must drive collaboration inside, out and through

You need to focus on “Adoption Driven Development”

You have to focus on the team (e.g. intellect NOT property)

Design “the Pervasive Network” into your Business Model

Power is about what you can control, Freedom is about what you can unleash

Policy recommendations

Diffusion IS the innovation

A presentationfor #publicsphere 3by Rob Manson

http://twitter.com/nambor

http://MOBusiness.com.au