Digital Disruption and Open Source CMS

Digital Disruption & Open SourceDelivering Exceptional Web Experiences via Open Source27 February 2013Tom Wentworth@twentworth12

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AcquiaPowering the Agile Digital Business

• Founded in 2008 to provide commercial support, services, and Cloud tools for Drupal

• Private, VC-backed• Serving over 2400 customers around the world• Office in Boston, Portland, Washington DC,

UK, France, Netherlands, Australia, & India• 320 Employees

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About Me

• Former CMO at commercial-CMS provider, Ektron• 10+ years at CMS pioneer Interwoven (then Autonomy now HP)• Joined Acquia in December 2012

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Inside ManyLarge Organizations, the Web Is Broken

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Inside ManyLarge Organizations, the Digital Is Broken

•Disparate systems•Duplication of content•Fragmented experiences•High cost to manage•Not scalable

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Customer demand integrated experiences!

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Drupal Delivers Rich, Integrated Experiences

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About Drupal

Dries built Drupal when he was in College

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These people build Drupal now...

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This all seems nice, but I can’t take Open Source

seriously because...

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Top 5 Myths About Open Source

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1.Open Source is just for blogs and simple sites

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1.Open Source is just for blogs and simple sites2.Open Source isn’t secure

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1.Open Source is just for blogs and simple sites2.Open Source isn’t secure3.Open Source won’t scale to handle the world’s largest sites

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1.Open Source is just for blogs and simple sites2.Open Source isn’t secure3.Open Source won’t scale to handle the world’s largest sites4.Open Source requires tribal knowledge

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1.Open Source is just for blogs and simple sites2.Open Source isn’t secure3.Open Source won’t scale to handle the world’s largest sites4.Open Source requires tribal knowledge5.Open Source won’t work well with my marketing tools

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Myth #1:Open Source is just for blogs and simple sites

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Open Source is used by global media brands

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It’s for world causes

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It’s for world causes

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for higher education

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for finance

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for finance

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for tourist travel

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for tourist travel

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for space travel

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or for green travel

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The world’s great brands choose OSS

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The world’s great brands choose OSS

“Open source WCM solutions are emerging

as a viable solution in a variety of industries,

as opposed to just the traditional open source strongholds

like nonprofit, education, media, and entertainment.”

- Forrester Research, October 2012

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Myth #2:Open Source isn’t secure

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“One interviewee from a global pharmaceutical organization

believed that his open source WCM solutions

were more secure than proprietary ones …

Many also feel that the open code base is a particular advantage,

as it allows organizations to explore potential security vulnerabilities.”


Is Open Source Secure?

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Is Open Source Secure?

“Continuous and broad peer review,

enabled by publicly available source code,

supports [our] software reliability and security efforts”- David M. Wennergren, Department of Defense CIO

“Clarifying Guidance Regarding Open Source Software”

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OSS is used extensively by the Public Sector...

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And Governments around the world

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Drupal Powers Digital Democracy

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Myth #3:Open Source won’t scale to handle the world’s largest sites

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This is Open Source

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Matt built WordPress as a simple, personal publishing system

but is it a CMS? Yes *

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Myth #4:Open Source requires tribal knowledge

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This is your talent pool...

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800,000+ Active Community Members16,000+ Code Contributors

Developers working in 228 CountriesThousands of companies with Drupal expertise

Training available at University, Events, & Online

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Acquia’s Commercial Support Model

Knowledge!

Tools!Support!

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As one interviewee ... told us,

“We had some concerns about support with open source,

but we felt like [a commercial company in the business of supporting

open source] could make up for that and give us the support we need.”


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Myth #5:Open Source won’t work well with my marketing tools

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Integration with Best-of-Breed Tools

Drupal

Measurement and reporting

SocialFB/TwitterPrimary

site

Email campaign

Videoportal

Mobile application

Community site

Rich media assets User generated content

Marketing automation

CRM Feeds

• Open APIs & data model = easy integration with the tools you use today

• Plug-and-play modules available for all major analytics, marketing automation & CRM vendors

• Drupal actively used by many of these companies for their own marketing sites (e.g., Twitter, ExactTarget, NetSuite, SugarCRM, more.)

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Truly Agile Marketing

February 2012 March 2012 April 2012

Pinterest hits 10M unique visitors

New Drupal module created for website

Users “pinned” images

15 Drupal sites go live with Pinterest integration

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Florida Hospital Patient Engagement• A single, cohesive web presence and

brand experience for 22 hospital campuses, built on one Drupal site.

• Browser, Tablet, and Mobile experiences delivered through a single site built with responsive design.

• Geo-location & user targeting applied for matching patients to physicians and delivering relevant data via mobile

• Site used for lead management, real-time engagement, & patient servicing

• Integrations with Oracle CRM, Google Analytics, and Chartbeat

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Florida Hospital Patient Engagement• A single, cohesive web presence and

brand experience for 22 hospital campuses, built on one Drupal site.

• Browser, Tablet, and Mobile experiences delivered through a single site built with responsive design.

• Geo-location & user targeting applied for matching patients to physicians and delivering relevant data via mobile

• Site used for lead management, real-time engagement, & patient servicing

• Integrations with Oracle CRM, Google Analytics, and Chartbeat

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Symantec Social CRM

• Symantec developed a rich, social experience in Drupal that enables community support and customer self-service

• Rich profiling and content targeting connects the user to the right content to resolve issues and improve satisfaction

• Integrated with Omniture, Demandbase, and their user registration and CRM systems

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Humana Healthy Behaviors• Humana created My Well Being

as a destination to help build their brand and attract & retain customers

• Users register to access an interactive assessment, receive targeting content based on their interests, and get access to special members-only perks

• Integrated with Omniture and SiteCatalyst, MailChimp, and a unique “customer master” that allows for lead management and customer analysis

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DRUPAL

Acquia Delivers an Open Cloud Platform for Web Experiences

Integrated digital experiences, built on a unified open source platform,delivered as a service in the cloud

Acquia Cloud

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Questions?

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Technology

Digital Disruption and Open Source CMS