Digital Disruption and Open Source CMS

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Presentation from 2013 Technology for Advertising and Marketing show in London.

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  • 1. Digital Disruption & Open Source Delivering Exceptional Web Experiences via Open Source 27 February 2013 Tom Wentworth @twentworth12Monday, March 4, 13

2. AcquiaPowering the Agile Digital Business Founded in 2008 to provide commercial support, services, and Cloud tools for Drupal Private, VC-backed Serving over 2400 customers around the world Ofce in Boston, Portland, Washington DC, UK, France, Netherlands, Australia, & India 320 EmployeesMonday, March 4, 13 3. About Me Former CMO at commercial-CMS provider, Ektron 10+ years at CMS pioneer Interwoven (then Autonomy now HP) Joined Acquia in December 2012Monday, March 4, 13 4. Inside Many Large Organizations, the Web Is BrokenMonday, March 4, 13 5. Inside Many Large Organizations, the Digital Is BrokenDisparate systemsDuplication of contentFragmented experiencesHigh cost to manageNot scalableMonday, March 4, 13 6. Customer demandintegrated experiences!Monday, March 4, 13 7. Drupal Delivers Rich, Integrated ExperiencesMonday, March 4, 13 8. About DrupalDries built Drupal whenhe was in CollegeMonday, March 4, 13 9. These people buildDrupal now...Monday, March 4, 13 10. This all seems nice,but I cant take Open Source seriously because...Monday, March 4, 13 11. Top 5 Myths About Open SourceMonday, March 4, 13 12. Top 5 Myths About Open SourceMonday, March 4, 13 13. Top 5 Myths About Open Source 1.Open Source is just for blogs and simple sitesMonday, March 4, 13 14. Top 5 Myths About Open Source 1.Open Source is just for blogs and simple sites 2.Open Source isnt secureMonday, March 4, 13 15. Top 5 Myths About Open Source 1.Open Source is just for blogs and simple sites 2.Open Source isnt secure 3.Open Source wont scale to handle the worlds largest sitesMonday, March 4, 13 16. Top 5 Myths About Open Source 1.Open Source is just for blogs and simple sites 2.Open Source isnt secure 3.Open Source wont scale to handle the worlds largest sites 4.Open Source requires tribal knowledgeMonday, March 4, 13 17. Top 5 Myths About Open Source 1.Open Source is just for blogs and simple sites 2.Open Source isnt secure 3.Open Source wont scale to handle the worlds largest sites 4.Open Source requires tribal knowledge 5.Open Source wont work well with my marketing toolsMonday, March 4, 13 18. Myth #1:Open Source is just forblogs and simple sitesMonday, March 4, 13 19. Open Source is used by global media brandsMonday, March 4, 13 20. Its for world causesMonday, March 4, 13 21. Its for world causesMonday, March 4, 13 22. for higher educationMonday, March 4, 13 23. for nanceMonday, March 4, 13 24. for nanceMonday, March 4, 13 25. for tourist travelMonday, March 4, 13 26. for tourist travelMonday, March 4, 13 27. for space travelMonday, March 4, 13 28. or for green travelMonday, March 4, 13 29. The worlds great brands choose OSSMonday, March 4, 13 30. The worlds great brands choose OSS Open source WCM solutions are emerging as a viable solution in a variety of industries,as opposed to just the traditional open source strongholdslike nonprot, education, media, and entertainment.- Forrester Research, October 2012Monday, March 4, 13 31. Myth #2:Open Source isnt secureMonday, March 4, 13 32. Is Open Source Secure?One interviewee from a global pharmaceutical organization believed that his open source WCM solutions were more secure than proprietary ones Many also feel that the open code base is a particular advantage,as it allows organizations to explore potential security vulnerabilities. - Forrester Research, October 2012Monday, March 4, 13 33. Is Open Source Secure? Continuous and broad peer review, enabled by publicly available source code,supports [our] software reliability and security eorts- David M. Wennergren, Department of Defense CIOClarifying Guidance Regarding Open Source SoftwareMonday, March 4, 13 34. OSS is used extensively by the Public Sector...Monday, March 4, 13 35. And Governments around the worldMonday, March 4, 13 36. Drupal Powers Digital DemocracyMonday, March 4, 13 37. Myth #3:Open Source wont scaleto handle the worlds largest sitesMonday, March 4, 13 38. This is Open SourceMonday, March 4, 13 39. Monday, March 4, 13 40. Matt built WordPress as a simple,personal publishing systembut is it a CMS? Yes *Monday, March 4, 13 41. Myth #4:Open Source requirestribal knowledgeMonday, March 4, 13 42. This is your talent pool...Monday, March 4, 13 43. This is your talent pool...Monday, March 4, 13 44. This is your talent pool... 800,000+ Active Community Members 16,000+ Code Contributors Developers working in 228 CountriesThousands of companies with Drupal expertiseTraining available at University, Events, & OnlineMonday, March 4, 13 45. Acquias Commercial Support ModelSupport! Tools! Knowledge!Monday, March 4, 13 46. As one interviewee ... told us,We had some concerns about support with open source,but we felt like [a commercial company in the business of supportingopen source] could make up for that and give us the support we need. - Forrester Research, October 2012Monday, March 4, 13 47. Myth #5:Open Source wont work wellwith my marketing toolsMonday, March 4, 13 48. Integration with Best-of-Breed Tools Primary Mobile SocialEmailCommunity Video Open APIs & data model = applicationFB/Twittercampaignsite portal site easy integration with thetools you use today Measurement and reporting Plug-and-play modulesavailable for all majorDrupalanalytics, marketingautomation & CRM vendors Rich media assets User generatedcontentMarketing automation CRMFeeds Drupal actively used bymany of these companiesfor their own marketing sites(e.g., Twitter, ExactTarget,NetSuite, SugarCRM, more.)Monday, March 4, 13 49. Truly Agile MarketingPinterest hits New Drupal module 15 Drupal sites go live10M unique visitorscreated for websitewith Pinterest integrationUsers pinned imagesFebruary 2012March 2012April 2012Monday, March 4, 13 50. Florida Hospital Patient Engagement A single, cohesive web presence andbrand experience for 22 hospitalcampuses, built on one Drupal site. Browser, Tablet, and Mobileexperiences delivered through a singlesite built with responsive design. Geo-location & user targeting appliedfor matching patients to physiciansand delivering relevant data via mobile Site used for lead management, real-time engagement, & patient servicing Integrations with Oracle CRM, GoogleAnalytics, and ChartbeatMonday, March 4, 13 51. Florida Hospital Patient Engagement A single, cohesive web presence andbrand experience for 22 hospitalcampuses, built on one Drupal site. Browser, Tablet, and Mobileexperiences delivered through a singlesite built with responsive design. Geo-location & user targeting appliedfor matching patients to physiciansand delivering relevant data via mobile Site used for lead management, real-time engagement, & patient servicing Integrations with Oracle CRM, GoogleAnalytics, and ChartbeatMonday, March 4, 13 52. Symantec Social CRM Symantec developed a rich, social experience in Drupal that enables community support and customer self-service Rich proling and content targeting connects the user to the right content to resolve issues and improve satisfaction Integrated with Omniture, Demandbase, and their user registration and CRM systemsMonday, March 4, 13 53. Humana Healthy Behaviors Humana created My Well Being as a destination to help build their brand and attract & retain customers Users register to access an interactive assessment, receive targeting content based on their interests, and get access to special members-only perks Integrated with Omniture and SiteCatalyst, MailChimp, and a unique customer master that allows for lead management and customer analysisMonday, March 4, 13 54. Acquia Delivers an Open Cloud Platform for WebExperiences DRUPAL Integrated digital experiences,Acquia Cloud built on a unied open source platform, delivered as a service in the cloudMonday, March 4, 13 55. Questions?Monday, March 4, 13