DIGITAL IDENTITIES

WORKSHOPSession 1: Your name is your most valuable intellectual property

October 13th, 2011

6 PM

OISE, Education commons

Course overview

4 weeks Sessions build on one another 25% theory, 75% hands-on Guest speakers and co-panelists

Goals

By the end of the 4th session you should..○ Have a good understanding of how search

engines work○ Have a number of accounts setup on social

networking sites with a focus on marketing your work

○ Have the most important facts about yourself under one roof: a professional website/blog

○ Have this website be on the way to be top search result for yourself

○ Understand why this is important

#1 Goal

Your own, professional-looking websiteThat you can manage yourself

Everything’s amazing but nobody’s happy... Everything's amazing but...

Things are changing...

The new reality

You will be googled, like it or not

What happens if someone googles you One of two possibilites

Myth 2

Websites like Facebook and Twitter are a waste of time...Maybe...

Myth 3

It’s hard to setup a websiteFalse!!!

How do search engines (Google) work? How do search engines work?

The internet is like a beach where you footprints never wash away

One of two things will happen if you apply for a job, either the employer will do a google search on you, or he/she will hire someone to do it

Following that, one of two things will happen, they will either find nothing of consequence, which is bad. Or find something bad, which is horrible

Think of it this way, do you want someone to read an unauthorized biography of you? Or an authorized one?