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http://itswa.de/pram2012 My presentation for the Public Relations Association of Mississippi annual conference, "Digital Listening: The First Step in Understanding Your Audience." April 12, 2012, Columbus, Miss.
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Digital Listening Wade Kwon @WadeOnTweets © 2012 Birmingham Blogging Academy
Photo: Daniel Zedda (CC)!
This is what your audience wants …
What’s the solution?
Photo: James Lumb (CC)!
Why listen
Brand mentions
Sentiment
Photo: Kate Ter Haar (CC)!
Customer service
Photo: Vitor Lima (CC)!
Tools
Google alerts
Facebook lists
Twitter lists
Twitter search terms
Other tools ! Retweets
! Likes
! Comments
! Shares
! +1s
Photo: Bob Doran / Sean MacEntee (CC)!
How to use it
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Track mentions
Send thank yous
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Reward loyalty
Photo: Paulo Ordoveza (CC)!
Flaunt it!
Idea development
Focus is the next wave.
Focus intensely on your audience.
Contact me. • [email protected] • BirminghamBlogging.com • @WadeOnTweets • http://itswa.de/pram2012
Thank you
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