Digital Marketing Campaign for Steve Madden

Digital Marketing Campaign

For Steve Madden

Target Audience

Women’s footwear is the target section of the company, focusing on women ages 16-35.

Get 1 million people to see one ad, instead of getting 1 person to see one million ads

Company Goals

#1: Increase reach of online advertisements by 10%

#2 Increase traffic to stevemadden.com by 25% by the end of the fiscal year.

#3 Reach more customers via Twitter, Pinterest and Facebook.

#4 Increase our overall online presence, specifically to our target audience.

SteveMadden.com REDESIGN!

Color Change Must pop off of the page when viewed by a customer.

Must be on trend for the season’s styles and color pallet.

Easier to shop Have less segments of shoes to chose from.

Add a section to type in a description of the shoe you are looking for and it gives you options.

Press ReleaseWebsite redesign will be a HUGE ORDEAL!

Press releases will be sent out frequently leading up to the unveiling of the website to create hype.

Twitter

Twitter giveaways announced a week before. Both to increase followers and retweets.

I also want to do sponsored tweets appearing on the walls of our target audience.

There would be a new sponsored tweet every week showing a different shoe.

PinterestFashion company + Pinterest

= genius!

Pinterest will updated frequently with the most recent lines and most on

trend styles.

Pinterest contests will bring many people to view our page.

CREAT, PIN… WIN!

Pinterest contest requiring her to

create a pin of a picture of her favorite Steve Madden

shoes. Then she will pin her THREE favorite pair and be

entered to WIN!!

Other Online Presence

AdWords Target ads on Google to the key phrases: “women’s shoes” and “affordable footwear”

Blog Monitor online blogs

Get bloggers attention with constant online presence.

FacebookContinue the constant targeted Facebook ad that Steve Madden currently runs.

Budget

Overall campaign budget: 70 million dollars

Web Redesign: 500,000

Digital Ad Agency: 730,000

Twitter: 1 million per month Facebook: 1.5 million per month

Other forms of PR are difficult to determine the budget.

The End