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The most up-to-date information on the digital marketing industry presented by Internet pioneer, Hillary Bressler.
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Digital MarketingCurrent & Future Trends
for the Restaurant and Lodging Industry
Hillary Bressler, CEO & Founder of .Com Marketing@hillarybressler | [email protected]
F e b r u a r y 2 0 1 2
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The Year 2000
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Are You…
OR
800 million +
Years to Reach 50 Million Users
• Radio- 38 Years
• TV- 13 Years
• Internet- 4 Years
• iPod- 3 Years
• Facebook adds 100 Million Users in 9 months
“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009
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80% of Twitter updates are on mobile devices.
Imagine what that means for bad customer experiences.
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A majority of active social networkers (53%) follow brands.
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Americans
spend more time on
Facebook than they do
on any other U.S.
website.Nielsen’s
State of the Media: The Social Media Report Q3 2011
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Americans don’t just watch TV anymore…They interact with TV.
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Word of Mouth Marketing Association, 2011Sources: Experian, Harris Interactive, Keller Kay Group,Right Now, Wall Street Journal
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Are You…
OR
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Digital Marketing That Doesn’t
Work
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United Stock prices dip 10% after social video lauanches
DOESN’t Get It!
• Over 11.4 million views• Stock prices dip 10%
resulting in $180 million• Appeared on ABC’s The
View • Time Magazine’s Top Viral
Video’s of 2009• 2 more videos to be
produced
As of 2/4/12
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Digital Marketing That Works
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Gets It!More than doubled typical Sunday sales, with increase of 110% day of flashmob!
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Driving Business Through Check In’s
Flash Mob at AJ BombersFoursquare Swarm Badge Winners
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Lime drove follows via a table top display
Gets It!
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71% of site traffic that went to the registration page, came directly from
Facebook.
Gets It!
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Using Twitter as a virtual concierge for all Hyatt locations
Gets It!
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Nombe, a Japanese restaurant, has created customized recommendation
guides on Foodspotting
Gets It!
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So, What’s Holding You Back?
Why doesn’t every company utilize social media?
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Local Search
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Google Maps with Street View lets you explore places around the world through 360-degree street-level imagery.
Google Street ViewExplore destinations using Street View
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Google Streetview
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Welcome to the future…
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Social Search
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Google+Social Search
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Share your thoughts, links and photos with the right circles.
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Google+Search plus Your World
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SiriVoice-activated Search
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SiriVoice-activated Search
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Augmented Reality
Augmented Reality
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You Will Start To See These Everywhere
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Hillary Bressler
CEO/Founder of .Com MarketingEmail: [email protected]
Web: www.commarketing.com
Phone: 407.774.4604 ext 203
@commarketing
@hillarybressler
Find My Presentation Onwww.slideshare.net/hillarybressler
