Technology is changing our idea of

possession

Naomi Morton

Creative Strategist

@NaomiBM

Possession is:

‘a state of having, owning or

controlling something.’

The idea of one person being in possession of a set,

unchanging thing, is beginning to change.

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We’re used to people

spending money to own

things.

Once you’ve bought it,

that’s it.

And eventually you’ll

more than likely throw it

away.

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But now so much more is possible.

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Here are four examples.

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People are connecting,

exchanging skills, and are

conscious about how much we

throw away.

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Communities are skilling people up

to make things for themselves.

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Pre-empt the re-engineering of

products and make it possible and

easier now.

Malleable products

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People are used to using

everything they need when ever

they need it.

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New interfaces for existing services

are being created.

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Think of the most basic form of the

service, create many entrances.

Services for services

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People expect more from a

transaction.

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Services are being created that

make purchasing smarter.

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Understand when your product is

used, and add more to that

moment.

Products as services

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People are willing to share things

they've never wanted to before.

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Products are being shared and

personalised to suit their user.

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Decide whether people benefit

from sharing your product, and see

if you can store their preferences.

Social objects

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Possessing SkillsTo make and re-engineer

Possessing ControlTo use services as they desire

Possessing PersistentlyTo never run out

Possessing AccessTo get what they want

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Technology is changing our idea of

possession

Naomi Morton

Creative Strategist

@NaomiBM