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Training course for East Midlands museums on promoting digital access to and engagement with collections, 12th September 2014
Digital technology and collections: promoting access and engagement
Fiona Marshall
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Object information/images for public use Crowd-sourcing / co-creation Mobiles, games Augmented reality, virtual reality New technologies
Audiences and engagement
Learning how to learn from others
We’re going to discuss…
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Writing for the web Digitising images (jiscdigitalmedia.ac.uk) Creating video (ditto) Copyright / Creative Commons Etc!
But won’t have time for…
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Freelance consultant/Project Manager MDEM’s Digital Strategies prog coordinator HLF Mentor and Monitor RIBA et al: Image sales
Ashmolean: Ruskin’s Elements of Drawing British Museum: New Media Content Manager Leicestershire Museums: Registrar, Info Systems Gas Museum, Leicester
Index+, MultiMIMSY, MuseumPlus, CollectionSpace Databases, user testing, project planning etc
Me…
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Most people like their own project Awards go to organisations who apply for them –
rarely nominations Ask for impartial recommendations Ask about real impact Look at the detail in evaluation reports What would they do differently if they were
starting again? What has been the key to their success? Ask your relatives/friends to try stuff out and tell
you what they think
Look critically
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MODES web server Wordpress
MODES
http://collections.wordsworth.org.uk/wtweb/home.asp?page=Letters%20search%20home
https://ehive.com/account/4162/object/189837/Church_group
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Basic website FOC Hosting £150 per annum Customisation DIY or £550
MODES plug-in for Wordpress
http://rutlandcountymuseum.org.uk/wordpress/?datasource=rutland&page_id=348&modes_query={Object%20classifications}={Working%20life,%20Rural%20life%20and%20agriculture}
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http://www.gallerysystems.com/emuseum-share-your-collection-web
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http://www.adlibsoft.com/products/internetserver-uk
https://www.google.com/culturalinstitute/home
28https://www.google.com/opengallery
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https://antarctic-heritage-trust.culturalspot.org/home#
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http://www.walkerart.org/collections/browse
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Linked Open Data, eg Europeana
Big Data
Semantic web◦ Context for search engines eg opening hours,
Artists etc
New technologies & collections
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Highlight visual elements Remove non-essential text then edit down further Minimal instructions for activities Point out particular aspects e.g. of a photo that
learners might not notice NC links not usually very helpful Instead use phrases that resonate with teachers –
specific to the content Teachers will likely make their own resources tailored
to their class, so make it flexible and provide great images/videos/info they can't get on their own.
Educational resources
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37http://www.mylearning.org/interactivelist.asp
38http://wrvslearning.wordpress.com
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41http://digitallearningnetwork.net
http://www.memoryprints.com/gallery/birmingham
43From Nick Poole’s presentation to Oxford Aspire ‘The Digital Agenda in Museums’ June 2013www.slideshare.net/nickpoole/the-digital-agenda-in-museums-2013
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https://www.rijksmuseum.nl/en/rijksstudio
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Museum accreditation Funding Technological possibilities Partnerships with universities et al
Audiences?
External influences
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Good-quality services and development The museum must offer and develop good-quality, stimulating services for users and potential users, in order to get the best out of its collections, resources and local area. • 3.1.5 take account of users’ needs, guided by a
policy statement setting out a commitment to give everyone access to collections and associated information
Museum Accreditation 3.1
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Effective learning experiences Learning is a core purpose for museums. They use collections and associated information for exhibitions and learning opportunities.
• 3.3.1 exhibit the collections using a variety of interpretative methods
• 3.3.2 provide access to the collections and associated information for research purposes and other forms of engagement
• 3.3.3 provide effective and stimulating learning and discovery experiences focused on the collections
Museum Accreditation 3.3
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From: Digital R&D Fund for the Arts survey 2013http://artsdigitalrnd.org.uk/wp-content/uploads/2013/11/DigitalCulture_Summary.pdf
Funded by Nesta, Arts Council, AHRC
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“Museums report having lower than average levels of digital expertise and empowerment from their senior management and a lower than average focus on digital experimentation, and research and development.”
“22 per cent of arts and cultural organisations as a whole strongly agree that most of their senior management are knowledgeable about digital technologies, compared to just 10 per cent for museums.”
Digital R&D Fund for the Arts survey 2013
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“Are we seeing impacts in terms of how we work, how we manage our collections and the experiences we create for visitors? Or is technology draining valuable resources from other priorities? Seeing how the use of digital in the sector is evolving is vitally important for all of us. It helps museum professionals make informed decisions about technology. It also ensures funders develop great support mechanisms, and bring energy to worthwhile initiatives.”
Digital R&D Fund for the Arts survey 2014
51By Museum Hack based on an article by Roy Clare
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“The audience is becoming more than a customer, the museum more than a provider”
“Don’t send information but engage in dialogue
Know your audience, their ideas, their fears Implement systems for listening Focus on service and making the lives of
others easier Be responsive.” http://digitalengagementframework.com
Digital Engagement FrameworkJasper Visser and Jim Richardson
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Digital Engagement in culture, heritage & the artsJasper Visser and Jim Richardson
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Digital Engagement in culture, heritage & the artsJasper Visser and Jim Richardson
55Digital Engagement in culture, heritage & the arts
Jasper Visser and Jim Richardson
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Incidental users & social sharers - pinning on Pinterest, blogging, sharing on Facebook, tweeting and generally making and distributing content to be shared over social networks;
Museum-goers - finding out about your museum, finding interesting things to do or personal research;
Researchers - using your collections information in support of research, grouping sets of information, making connections, adding new knowledge and generally going in-depth into a particular subject area
Grouping users by what they do (Collections Trust)
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Short, sharp content - usually visual – which can easily be shared over a social network.
Richer narrative content about the themes covered by your collections for real and virtual visitors. Being taken by the hand by a friendly expert and hearing the 'hidden histories' - the stories and connections not usually included on the label!
Deep, authoritative information so that researchers can find, save and make use of the rich knowledge in and about your collections.
Do less in more depth.
Providing to each group…
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‘Frightening pace of change’. Partnerships with universities and tech providers?
Universities need to demonstrate the impact of their research. Museums can help.
Managing services at a time of such fast pace of change
Everyone needs to be learning about digital Measure impact Marketing budget
Issues
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Metrics (quantitative)
Impact (qualitative)
Anecdotes
Proving value, changing course
From Digital Engagement Framework
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• Measure what you value, don’t value what you measure
• Demand not supply:– ‘we have these ceramics, how can we tell people about
them and improve access to them?’ – ‘lots of people are interested in pottery, how can we start a
conversation about our shared knowledge [based] around our ceramics collection?’
• Audience segmentation, motivation, behaviour• http://weareculture24.org.uk/projects/action-research
Culture24: Let’s Get Real 2
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• Don’t be led by technology, be led by the audience
• But which tech suits that audience?...
• For the following examples, decide whether they could help you to
• Reach new audiences or• Increase engagement with existing audiences
Exercise
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Digital Engagement in culture, heritage & the artsJasper Visser and Jim Richardson
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From… Comments and suggestions to
Re-use of museum material for new projects to
Co-creation (‘crowdsourcing’) to
Running whole projects
Participation in content creation
65https://www.flickr.com/photos/hartlepool_museum/
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Are people photographing your objects? Set up a Flickr group for visitors’ photos and
tell them about the group?
Would they volunteer to take more photos for you or get more involved?
Flickr
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https://www.flickr.com/photos/hartlepool_museum/6874441692/
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http://collections.vam.ac.uk/crowdsourcing
https://collection.cooperhewitt.org/objects/18448667
73http://www.horniman.ac.uk/collections/visitor-tags
http://www.bbc.co.uk/arts/yourpaintings/
76http://tagger.thepcf.org.uk/tutorial
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http://www.operationwardiary.org
http://www.bottesfordhistory.org.uk/index.aspx
82http://ruskin.ashmolean.org/education/8989/9033
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http://www.britishmuseum.org/about_us/community_collaborations/partnerships/talking_objects/talking_objects_toolkit.aspx
http://en.wikipedia.org/wiki/A_Philosopher_Lecturing_on_the_Orrery
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Check your museum and highlights Find out what others are saying about you Wikipedian in residence: Derby
Wikipedia
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Facebook: eg Boston, Mansfield Instagram – eg Horniman
Visitors creating stuff about your collections◦ Adding photos to Facebook/Twitter/Instagram/
Tripadvisor◦ Videos to YouTube◦ etc
What are people doing with your collections?
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Are you building community / discussions? Or promoting visits / objects?
How many visitors hear about you on Twitter?◦ How does that compare with local newspapers?
Concentrate on potential visitors rather than peers?
Start with specialists who might re-tweet? Encourage visitors to tweet about you
Your Twitter strategy
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Digital Engagement in culture, heritage & the artsJasper Visser and Jim Richardson
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Access Collections info
Tours: location tags, GPS
Interaction/interest Tours tailored by the visitor
Games
Augmented Reality
Co-creation Cameras – Instagram, Twitter etc
Video production / Audio
Visitors’ tweets etc
Mobile
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http://en.wikipedia.org/wiki/A_Philosopher_Lecturing_on_the_Orrery
96http://www.romanleicester.dmu.ac.uk
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100Bristol University’s Curpanion project
http://www.react-hub.org.uk/objects-sandbox/projects/2014/curpanion/
101http://www.prophets.be/work/#/ibeacon/
102http://mw2014.museumsandtheweb.com/best-of-the-web-winners/
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Cleveland Museum of Art
http://mw2014.museumsandtheweb.com/bow/collection-wall/
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ARTLENS app
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107http://www.tate.org.uk/context-comment/apps/tate-trumps
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Nottingham Castle RIOT1831 appAugmented Reality
Funded by Digital R&D Fund for the Arts - Nesta, Arts & Humanities Research Council and Arts Council England
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Virtual Reality
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'Our legacy is our shared learning, not the products we launch’
Experimentation with digital Partners: Arts, Technology, Research
Digital R&D Fund for the Arts
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http://artsdigitalrnd.org.uk/projects/nottingham-city-museums-galleries
/
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Fitzwilliam Museum & Cambridge University funded by Digital R&D Fund for the Arts
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MobileAccess Collections info
Tours: location tags, GPS
Interaction/interest Tours tailored by the visitor
Games
Augmented Reality
Co-creation Cameras – Instagram, Twitter etc
Video production / Audio
Tweeting etc
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De Montfort & Nottingham Universities and Southwell Community Archaeology Group
Funded by Arts & Humanities Research Council
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De Montfort/Diseworth Heritage
Funded by Arts & Humanities Research Council and HLF
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De Montfort/Leicester Transport Heritage Trust
Funded by Arts & Humanities Research Council and HLF
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De Montfort / Swannington Heritage
http://digitalbuildingheritage.our.dmu.ac.uk/2013/07/23/swannington-incline-railway-animation/
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Leicestershire Click Connect Curate Create◦ Scanning (X-ray CT and Lidar) by Leicester Univ◦ Printing by De Montfort University◦ Handling at Harborough Museum
◦ Derby Quad: Low cost 3D scanning ◦ Contact: [email protected]
Derby Museums Lincoln University / Chain Bridge Forge
3d scanning and printing
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http://www.lincoln.ac.uk/news/2014/05/887.asp
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123https://share.oculusvr.com/app/museum-of-the-future
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Sony Project Morpheus
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Google Cardboard
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Wearable technology: Google Glass
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http://www.google.co.uk/glass/start/explorer-stories/
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Click, Connect, Curate, Create Ogglebox Sensory Computing Ltd Augmented Reality Trail Game using Google
Glass Contact: [email protected]
Bosworth Battlefield
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Pebble
Apple
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Twitter: @ukmcg, @dlnet, @digitalrnd, @collectiontrust, @museweb
JISCmail lists: MCG, DLNET, GEM Search on JISCmail archive before asking Q
Native (Digital R&D) Conferences: MCG, MuseumNext, MA etc etc
Keeping up to date
