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Digitial marketing campaign

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Page 1: Digitial marketing campaign
Page 2: Digitial marketing campaign

The BIG Idea Increase the

overall success of the company by increasing the total number of ticket sales

Page 3: Digitial marketing campaign

Target AudienceNational Audience:

Single/Traveling Business Individuals Families All ages

Page 4: Digitial marketing campaign

Reaching the Audience

• Twitter

• Instagram

• Facebook Page

• Blog

Page 5: Digitial marketing campaign

The New & Improved Digital Rapid Rewards Program

Page 6: Digitial marketing campaign

Google Adwords & SEOKeywords:

“Book Flights”

“Cheap Flights”

“Compare Tickets”

“Airline Tickets”

“Bid on Flights”

COMPARE AIRLINE TICKETSCompare cheap tickets to find the best dealEarn Rapid Rewards Points at Southwest.com

BOOK A FLIGHTFind cheap flights at Southwest AirlinesBook airline tickets now- Earn Rapid Rewards Points

Page 7: Digitial marketing campaign

Google Adwords BudgetCost-per-click: $4.12

Approx. clicks per day: 17,423.53

Cost-per-day: $35,118.71

Page 8: Digitial marketing campaign

Digital Marketing Budget

Google Adwords/ PPC: $1 million

Social Media: $15,000

Content Development: $5,000

Page 9: Digitial marketing campaign

How To Measure SuccessClosely monitoring Google

AdwordsWe can see if our digital

advertisements are generating more traffic to the website

Pattern of ticket sales