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Disruptive Docks How the Break in Mobile Technology Will Effect the Market

Disruptive Docks

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Page 1: Disruptive  Docks

Disruptive Docks

How the Break in Mobile Technology Will Effect the Market

Page 2: Disruptive  Docks

The Dock

Google, Oracle and Motorola have combined their technologies to create the next mobile

necessity planning to sweep the market.

Motorola Atrix

Page 3: Disruptive  Docks

The Atrix

This new dock is a shell; once the Motorola Atrix cellular device is plugged into it, users are then able to expand the capabilities of

the mobile phone.

Page 4: Disruptive  Docks

Capabilities

The new dock allows users to expand the area used by the Smartphone by adding a full display screen comparable to that of a laptop.

Peripherals such as USB, HDMI and mouse are able to plug into the dock as well

The dock also has an A/C power adapter which will allow you to charge the phone as well as keep the dock active.

Page 5: Disruptive  Docks

How do organizations plan for this inevitable event

If the organization is a step behind, they wait for it to come out, buy it, then reverse engineer it to make a product they want.

Or the organization starts making a similar product and try releasing it before Motorola device does.

Page 6: Disruptive  Docks

THE IMPACT

Software Companies

Attempt to rewrite their current

programs and applications to run on the Android Operating

SystemIncrease Costs

Education

Teachers will have to find online educational applications that are

compatible with the docking systems

Current Applications used for Educational Purposes are only

compatible with Windows and Mac

Page 7: Disruptive  Docks

Increase of Cloud computing

Software typically restricted to a desktop setting will be available anywhere there is a

3G or wireless connection

3G network traffic will increase rapidly over the next few years, causing congestion in heavily populated areas

Impact of Android and other smartphones

Page 8: Disruptive  Docks

Benefits to Corporations

Easy, low cost way to gain additional market share through advertising and mobile apps

Android has a very low barrier to entry due to the open source nature of the operating system versus the proprietary nature of the iPhone

Page 9: Disruptive  Docks

Winners!

Cellular Companies

Can offer internet and wireless services in one combined service plan

Business will grow dramatically as long as the Smartphone docks catch on

like suspected

Developers of Mobile Applications

Producers of Femtocells (indoor 3G stations that boots signal

strength and reception)

Page 10: Disruptive  Docks

Losers!

Will have to rewrite their applications so they can run on the

android operating system

Software Companies

Page 11: Disruptive  Docks

Disadvantages to Corporations

Possible need to hire those with expertise in mobile technology

Investments in technology beat out by the new trend of cloud computing will fail

Cell phone carriers will need to dump even more capital into their networks to ensure stability

Page 12: Disruptive  Docks

Disadvantages

If Cell phone is lost or broken, then you would not

have a laptop.

Minimal storage capacity since all the memory is stored solely on the cell

phone

Short Battery-Life since laptop dock

runs on the charge of the cell phone

Popular programs like Microsoft Office will not be compatible with the

new dock