DOGGIESTYLE:Planning, Research and Evidence

Group Members: Anna Weir

Louise HannafordAleena Khusro

Objectives • To teach teenager and children how to look after pet dogs.• Promote awareness of mongrels and stray, ill dogs in Hong Kong.• To produce videos of at-least one minute detailing our cause and other various

subjects.• To learn how to do split-screen/cloning editing on i-movie for such films.• To creates a forum for visitors to post in.• Create a group on facebook to boost awareness.• To shoot our videos in HD. • Learn how to make stop-motion animations using hand drawn drawings and

editing them on Photoshop/flash.• To find tutorials and then create a short comic series describing the lives of

stray animals.• To demonstrate tips on how to choose the right animal when adopting, and

how to introduce them comfortably to their new home.

Description

The motive of our project is, overall, to promote welfare for animals who need our help. We plan to create awareness

using a variety of different medias, all of which can be found on our site. Such medias could include videos, comic strips,

creative writing and informative writing. We will also create a forum where we can take requests for our next post on the

site, where people can discuss their own personal experiences and where they can offer their own tips and suggestions.

Outcomes

We will generate awareness and supports among young people, and hopefully encourage many of them and their parents to adopt and care for their own pets

from centers who need help finding homes for animals. We hope to successfully promote such

awareness through properly executing the tasks we have set for ourselves - such as the video and comic

strips etc.

Success criteria

In order to judge our success with this project, we have come up with several things to help:

-before the submitting of our project, we will conduct a survey asking whether or not our site and videos have:

-provided good tips-have been convinced people to adopt new pets-have an overall

positive response from the public-If our client is satisfied with the finished products, videos, and

the overall way we have put across their message.

8/9/11

• We carried out some research on finding some good website builders that are not pay sights.

• We found a website called Moon fruit and we got as far as signing up and then realized it was a pay sight.

TUMBLR - 8/9/11

We started up and ‘official’ Tumblr page for our project. Tumblr is an amazing blogging site, where you can post videos, photos,

test posts, share and reblog each other’s posts. It is a potentially very useful site for our project, and we will be

personally managing the blog as well as do the arty parts of out project. To add a bit of Colour to our page, we will be

reblogging a variety of animal photos until we can get our first few videos and artworks online. If there are also any other

awareness blogs or posts, we will be reblogging from them.

15/9/11

• We created our website with a web builder called: Webs• We added to the site some information about us• We also put across our mission, for the public to be able to

understand our purpose. • We will keep continuing with further editing

22/9/11

Today, we made contact with our client and they would be happy if we represented them and to send them our work as we do it. We researched various tutorials for Final Cut as we haven't used it much before:

• http://www.youtube.com/watch?v=AHfFc9GOTWQ. We also continued working on the homepage of our website. By next

week, we need to have made a storyboard for our videos.

26/9/11• So far, we have visited many different websites and have collected a few

tutorials that we need for our videos. How to Clone, How to do Basic Effects, and How to Add Titles. We have also finished the storyboard for our first video, "What you need to buy when adopting a dog” (Photo on the next slide)

This includes camera angles and the props/setting needed. We will do this for most of the videos we will post on our site.

First Contact - 21/9/11 Last week, we sent over a student enquiry email to Hong Kong Dog Rescue and

within two days we got a reply. Kathleen Kuok, the HKDR's Education and Outreach Manager, replied and pretty much said it's a go. Anna and Louise will be in contact with her while Aleena works on the website.

27/9/11 After some research on website builders, we have finalized the site we are

going to use for the Website. We are using http://www.webs.com/. We did some research on what we should have on a site and we found that the most important things are:

• A home page• A section that tells people who we are and what our purpose is • A forum page for discussing different topics and a page that gives links to

all our pages on different websites e.g. facebook. We have also found that the site should be vibrant and colorful to attract

the public. We have added information regarding our purpose and a bit of information about the group. This is to give a clear message to the public on what our website offers and what it is about. We have also added a forum page as it was a popular aspect of a website according to out research.

5/10/11 We also carried out a survey by asking some questions that

have something to do with our project.

Who we asked: A selection of students from years 7, 8 and 9

How we asked them: We went around to the form rooms at lunchtimes

Why? Because when you send Survey Monkey emails, most students normally just ignore them, automatically delete them, or provide false information. We think our method is more reliable because it means we can collect more data and our results will be more reliable. It also means we can record additional comments made by our target audience.

Survey ResultsDo you have any pets?• Yes – 15• No – 5

If so, what pets?Dog – 6Cat – 4Rodent – 2Fish – 2Birds -0Reptiles – 1

If there was a website directed at kids your age about how to look after your pet, would you use it?Yes – 16No – 3Maybe - 1 (said it depends on how boring/interesting it is)

Would you be attracted to a website named ‘Doggystyle’?• Yes – 19• No - 1 (did not understand joke)

What type of videos would you like to see?How to… - 0What you need… - 1General information… - 1All: 3 – 18

What Colour schemes appeal to you?Darker colours – 3Lighter colours – 4Bright colours - 13 (said they would draw them in more, they are more interesting)Colours that aren’t distracting – 0

Would you like music on the homepage?Yes – 6No – 14 (they said it was too distracting)Do you have a Tumblr?Yes – 3No – 17

Would you follow Doggiestyle on Tumblr if it posted updates about thewebsite?Yes – 3No – 0Don’t have Tumblr – 17

Do you have Facebook?Yes- 19No – 1

Would you join our Facebook group to raise awareness and provide you with frequent updates?Yes – 17No – 2 (said they don't want us 'spamming' on their homepage)Don’t have Facebook - 1

13/10/11

We made some graphs about our survey results:

Starting A Comic Series Louise had suggested the idea of making

a comic and we felt that it was a good idea.

Louise had been looking at several comic series featuring animals. Among her favorites is the series “Pull Down Heaven” by moonsongwolf (screen name) and “wurr” by Finnish artist E. Jokinen. The reason Louise chose to feature pull down heaven and Wurr is because both are stylized, however one is in Colour and on is in monocolours. She loves how well each style works for each comic, and she is still deciding about whether to do the comic in Colour or not.

To begin the process, she has taken a look at a few tutorials to help her out with the process and she is currently developing the main character for it.