Don’t Be a Dinosaur

Rick Mans - Social Media Evangelist

Don’t miss the social media boat

WHAT IS THAT SOCIAL MEDIA THING

The social media boat?

The switch

Publishing is complex and limited to few traditional media and online

merchants

Value is created by aggregating content

(portals)Easy and free publication for all

Value is generated by tools allowing to publish easily

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2004 2005

Traditional media

Alternative media

Google search

Flickr

Wikipedia

netvibes

Web 1.0 Web 2.0

Broadband is (becoming) a right in Spain and Finland

Technology and social factors have converged over the past few years to create a phenomenon called social computing

TECHNOLOGY Cheap hardware and software reach the masses. Simple devices that anyone can operate.

SOCIAL CHANGE Consumers look for cost and time efficient technologies, ways to make their voices heard. Younger techno savvy generations pioneer the use of personal networks and viral communication.

Source: Forrester (2006) – Social Computing.

Internet statistics

• 100 billion – The number clicks per day• 55 trillion – links on the Internet• 5% - The percentage of global electricity used for the Internet• 90 trillion – The number of emails sent in 2009• 81% – The percentage of emails that were spam.• 200 billion – The number of spam emails per day (assuming 81% are spam).

• 1 million - IM messages per second• 8 terabytes – Traffic per seconde• 234 million – The number of websites as of December 2009.• 47 million – Added websites in 2009.

Social Media statistics• 20 – Hours of video uploaded every

minute onto YouTube• 600k - new members on Facebook

per day• 900.000 -The number of blogs posts

put up every day• 700 million – The number of photos

uploaded per day on Facebook• 350 million – People on Facebook.• 50% – Percentage of Facebook users

that log in every day.• 500,000 – The number of active

Facebook applications.• 84% – Percent of social network sites

with more women than men.

• 1,73 billion – Internet users worldwide (September 2009).

• 18% – Increase in Internet users since the previous year.

• 126 million – The number of blogs on the Internet (as tracked by BlogPulse).

• 27.3 million – Number of tweets on Twitter per day (November, 2009)

• 57% – Percentage of Twitter’s user base located in the United States.

• 4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).

Consumers on the W

eb 2.0

Teens aren’t that Internet savvy

YOU SHOULD HAVE STARTED 6 MONTHS AGO

If you want to do something with social media right now

Robin Dunbar

150

Make it scalable

I prefer to make other people famous, as it scales better.

YOU ARE JUST A NAME ON A LIST NOT A MEMBER OF A COMMUNITY

I already have an account on….

EVERYTHING YOU DO SHOULD AT LEAST CREATE THE BEGINNING OF A RELATIONSHIP

When you are in social media

HANDBOEK COMMUNITIESErwin Blom

Way of working

• Crowdsourcing• Prepublishing• Get the buzz going• Story telling• Peer reviews

Free version

• In the first hour 1000 downloads and 200 mentions on Twitter

• 5000 downloads in 12 hours• No impact on physical book sales

Just the reach on Twitter

ZEEUWIERJENEVERPetra de Boevere

Co-creation and Crowdsourcing

€0 for Marketing and Press releases

Everybody was involved before the product was actually there

Everybody could help to shape the final product

Already for sale in 55 liquor stores

PROJECT BOOK CHUNKAlex Osterwalder

Early access for $24

• first & exclusive access to raw book content• influence authors• x installments of book chunks (in a non-linear order – as we

write them)• 50% discount off the final book (approx.)• participate in exclusive book chunk webinars• access to templates• being part of the business model innovation community

Why

• To share early and to test ideas• To draw on your experience• To build a community and engage people• Because it’s fun

WHAT IS IN IT FOR YOU

Building meaningful relationships

• With your friends and colleagues• With people you don’t know (yet)• Build trust

Increased visibility

Become the go-to-expert

Mind sharing and insight

• Get new insights (for free)• Help others• Get feedback and input from experts• Share your information

(Business) Opportunities

• You can be connected to more people• More people will be able to find you• They will be aware of your expertise

Goldrush

Just like the gold rush, this is going toend…what are you waiting for?

Rick Mans

rick.mans@capgemini.com+31 6 512 10 144

http://twitter.com/rickmanshttp://www.linkedin.com/in/rickmans