23
Bente Kalsnes Communication Advisor, Origo.no @benteka DO´S AND DON’TS FOR POLITICAL BLOGGERS

Do's and Don'ts for Political Bloggers

Embed Size (px)

DESCRIPTION

Presentation given at the Personal Democracy Forum in Barcelona, Oct, 2010.

Citation preview

Page 1: Do's and Don'ts for Political Bloggers

Bente Kalsnes Communication Advisor, Origo.no

@benteka

DO´S AND DON’TSFOR POLITICAL BLOGGERS

Page 2: Do's and Don'ts for Political Bloggers
Page 3: Do's and Don'ts for Political Bloggers

LESS SHOUTING…

Page 4: Do's and Don'ts for Political Bloggers

MORE DIALOGUE…

Page 5: Do's and Don'ts for Political Bloggers

BLOG POST ABOUT DON’TS FOR POLITICAL BLOGGERS

Page 6: Do's and Don'ts for Political Bloggers

THANKS FOR THE INPUT:

Page 7: Do's and Don'ts for Political Bloggers
Page 8: Do's and Don'ts for Political Bloggers

DON’TS

Page 9: Do's and Don'ts for Political Bloggers

1. Don’t lie, be open.

2. Don’t be impolite. Manners count, online as well.

3. Don’t leave comments unanswered. Pick some and respond.

4. Don’t let you blog look like a collection of Letters to the editor.

5. Don't write pieces that are journalistically 'complete' (i.e. leave room for readers to allow them to complete thoughts).

6. Don’t underestimate your readers. They are (at least) as smart as you are.

7. Don’t act like someone else. Be yourself. Be brave.

8. Don’t use ghost writers. If you have to, why bother with a blog?

9. Don’t hide your sources. Link to them.

10. Don’t use sarcasm. No matter how clever and witty you are, tons of people will misunderstand.

Page 10: Do's and Don'ts for Political Bloggers

DO’S

Page 11: Do's and Don'ts for Political Bloggers

CONTENT IS STILL KING!

Page 12: Do's and Don'ts for Political Bloggers

DEFINE WHAT IS THE PURPOSE OF YOUR BLOG. TELL IT TO YOUR READERS.

Page 13: Do's and Don'ts for Political Bloggers

READ THE COMMENTS ANDDECIDE WHICH TO RESPOND TO.EXPLAIN YOUR DIALOG POLICYTO THE READERS

Page 14: Do's and Don'ts for Political Bloggers

LEARN FROM YOUR READERSAND TREAT THEM WITHRESPECT.

Page 15: Do's and Don'ts for Political Bloggers

BE CREATIVE! COMMUNICATE WITH MORE THANWORDS; IMAGES, VIDEO, ANIMATIONS,DATA VIZUALISATIONS,ETC.

Page 16: Do's and Don'ts for Political Bloggers

SPREAD YOUR CONTENT TO MANYPLACES AND PLATFORMS (BUTREMEMBER TO ADJUST THE MESSAGETO THE PLATFORM)

Page 17: Do's and Don'ts for Political Bloggers

GIVE YOUR READERS”ASSIGNMENTS”;ENCOURAGE SPECIFIC FEEDBACK (COMMENTS,IDEAS, LINKS, IMAGES,ETC)

Page 18: Do's and Don'ts for Political Bloggers

GET FANS AND CHEER ON EACH OTHER.HELP EACH OTHER SPREAD THEMESSAGE AND THE ATTENTION.

Page 19: Do's and Don'ts for Political Bloggers

USE YOUR BLOG AND SOCIAL MEDIANETWORK TO BRAINSTORMPOLITICAL IDEAS.

Page 20: Do's and Don'ts for Political Bloggers

FOLLOW RELEVANT CONVERSATIONSOTHER PLACES, COMMENT, LINK TOTHEM AND WHY NOT BRING THECONVERSATIONS ”BACK HOME” TO YOURBLOG?

Page 21: Do's and Don'ts for Political Bloggers

SURPRISE US! WRITE ABOUT

SOMETHING DIFFERENT FOR

A CHANGE.

Page 22: Do's and Don'ts for Political Bloggers

IF YOU MANAGE:

WRITE SHORTER, EASIER, FUNNIER.

Page 23: Do's and Don'ts for Political Bloggers

THAT’S ALL, FOLKS!

@benteka