Drive incremental revenue from innovative software license models

© 2014 Flexera Software LLC. All rights reserved. | Company Confidential 1

Incremental Revenue From Innovative

Software License Models


New & Updated License Models

• Incremental Revenue

• Market Expansion

• Reduced Sales Time & Cost

Time, Cost & Operational Disruption

• Inflexible Systems

• Process Complexity

• Core Competency

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Incremental Revenue From Innovative Software

License Models


Challenge Details

Business

System

Business Processes

Customer Software

w/ Licensing Order

New Models & Changes To Existing Models

Update & Integrate

Business Systems

Update Business

Processes

Update

Products

Test & Release

Updates

Purpose-Built

Time Consuming, Expensive & Disruptive


Challenge Details Continued

Core Competency Gap

• Cross-Functional

Knowledge

• Systemic Impact

• Continuous Balance

• Future Proofing


Flexera Software’s Solution

Application w/

Electronic Licensing

Entitlement

Management

SW Monetization

Model

• License Models

• License Metrics

• Product Structure

• Compliance Policy

• License Activation

• Variable Enforcement

• Update Management

• Usage Capture …

• Self Serve Fulfillment

• Software Download

• Installed Base

• Reporting …

Configure vs. Fixed New License Model Support


Why Flexera Software?

• People:

– Industry Leading

Expertise

• Process:

– Reliable Success

Framework

• Technology:

– Configurable Electronic

Licensing & IT System

– Standards-Based

Integration

IT Business Systems

Business Processes

Electronic Licensing



Innovative Packaging and Flexible License Models Demo Flow

• Setup: – “Let’s assume that you are software company ABC Corp.. You have

historically sold your products using a perpetual license model.

Customers find great value in your products but often complain about

the upfront cost.

– Your marketing department has determined that you could increase your

overall revenues by moving to an annual subscription model. This would

also be a welcome change to your customers, since the up-front costs

would be lower.

– Now, let’s see what happens when using Flexera Software’s Entitlement

Management system. For this scenario, we will assume an order has

already been placed for product ABC using a perpetual license model.


Order Notification Email


Self-Service Portal provides Order History


Configuring the sample application


Using the Activation code to activate a license


Activation results in Permanent licenses


Create the new license model


Simply copy the existing catalog item


Assign the Subscription-based license model


Create a New Entitlement


Self-Service Portal provides Order History


Subscription Entitlement Details


Activate product using new Activation ID


Activation results in expiring licenses


Innovative Packaging and Flexible License Models

• Recap:

– Many companies utilize rigid license models that are very difficult to

change

– That’s a challenge because the need to change these license models

quickly is a fact of today’s market

– Flexera Software addresses this challenge by giving you the tools to

enable your company to quickly develop and deploy new license models

– The only alternative to a dynamic licensing system is to have hard-coded

licensing which requires engineering involvement for every change or to

remove licensing entirely which is unacceptable to most companies

• Demonstration Summary

– In the demonstration we showed a product with a perpetual license

– We created a new SKU (Catalog Item) with a subscription license model

and then activated an application with the new model
