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DriveSmartHow do you drive?
Problem
What do I do to drive more efficiently?
Why?rising gas pricesprotect the environment
Product/Marketing
Smartphone application
Collects driving data
Compares users with other drivers
Provides suggestions to improve
Marketing
Social Media Integration
Market
Intersection of drivers & smartphone users
200 million drivers in the US
280 million mobile phones in the US 50% will be smartphones by
late 2011 33% will have accelerometers
~75 million potential users
Served Market
75 M users
Target Market
~30 M users18-35 Yrs.
Old
Total Market
200 M drivers
Business Model
Channels Partners
Revenue StreamPricing
Questions?
Appendix: Customer Discovery
