Drupal: the ultimate customer development tool! Do you know what your customers really want? Really?

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Drupal: the ultimate customer development tool!

Do you know what your customers really want? Really?

Drupal Summit Genk 2011

What to expect

3 uncomfortable questions

Basic tools of a lean startup

The ultimate minimal viable product machine

GOAL:

a starting point to lean startup methodologies

Attending Drupal: the ultimate customer development tool! by @kvantomme #custdev #drupalsummit

Kristof Van Tomme

Belgian

Bio-engineer

Pronovix

Drupal architect

Entrepreneur

PM of the Drupal Association

Hungarian connection

Techno-optimist

Biotech

Drupal evangelist

Husband and Father

Strategist

CEO

PM Drupal Association

DITA

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3 uncomfortable questions

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Do you know what your customers really want?

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And your customers? Do they know themselves?

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Really?

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Run your project as a lean startup

aaa

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What are your assumptions about your future business? Find out with the Business Model Canvas http://bit.ly/kOSjXL

aaa

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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers http://amzn.to/iATiKq

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Even if you don't want to build a business...

Lean startup

Agile/Lean=Shorter feedback loops=>
Maximize learning

aaa

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Customer development = Get out of the building!

aaa

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The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany http://amzn.to/kmZs4P

aaa

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Pivots allow a startup to move into a more interesting market while staying grounded in previous experience

Aaa

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The startup Genome project assesses startups by measuring the thresholds and milestones that Internet startups move through

What type of startup are you?

Automizer

Social transformer

Integrator

Challenger

Sales

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What is your goal? Get rich; build an awesome product OR change the world?

?

aaa

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Got a product idea? How many minimum viable products (MVP) can you build TODAY?

http://en.wikipedia.org/wiki/File:Insect_anatomy_diagram.svg

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Like insects, Drupal is built on a highly adaptable all-terrain platform

Drupal is great at MVP's

Registration form

Webform

Ultrafast prototype (Views+CCK)

Service links (for virality)

There's a module for that

aaa

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Drupal Gardens is the ultimate Minimum Viable Product factory www.drupalgardens.com

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Conclusion

4 must-do's after this presentation

Fill out a business model canvas

Read the Startup Genome Project report

Figure out what kind of project/company you are/want to be

Start building Minimal Viable Products ... NOW!

Twitter

@kvantommeLinkedIn

be.linkedin.com/in/kvantomme

[email protected]

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