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Drupal: the ultimate customer development tool!
Do you know what your customers really want? Really?
Drupal Summit Genk 2011
What to expect
3 uncomfortable questions
Basic tools of a lean startup
The ultimate minimal viable product machine
GOAL:
a starting point to lean startup methodologies
Attending Drupal: the ultimate customer development tool! by @kvantomme #custdev #drupalsummit
Kristof Van Tomme
Belgian
Bio-engineer
Pronovix
Drupal architect
Entrepreneur
PM of the Drupal Association
Hungarian connection
Techno-optimist
Biotech
Drupal evangelist
Husband and Father
Strategist
CEO
PM Drupal Association
DITA
sss
3 uncomfortable questions
sss
Do you know what your customers really want?
sss
And your customers? Do they know themselves?
sss
Really?
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Run your project as a lean startup
aaa
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What are your assumptions about your future business? Find out with the Business Model Canvas http://bit.ly/kOSjXL
aaa
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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers http://amzn.to/iATiKq
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Even if you don't want to build a business...
Lean startup
Agile/Lean=Shorter feedback loops=>
Maximize learning
aaa
sss
Customer development = Get out of the building!
aaa
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The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany http://amzn.to/kmZs4P
aaa
sss
Pivots allow a startup to move into a more interesting market while staying grounded in previous experience
Aaa
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The startup Genome project assesses startups by measuring the thresholds and milestones that Internet startups move through
What type of startup are you?
Automizer
Social transformer
Integrator
Challenger
Sales
sss
What is your goal? Get rich; build an awesome product OR change the world?
?
aaa
sss
Got a product idea? How many minimum viable products (MVP) can you build TODAY?
http://en.wikipedia.org/wiki/File:Insect_anatomy_diagram.svg
sss
Like insects, Drupal is built on a highly adaptable all-terrain platform
Drupal is great at MVP's
Registration form
Webform
Ultrafast prototype (Views+CCK)
Service links (for virality)
There's a module for that
aaa
sss
Drupal Gardens is the ultimate Minimum Viable Product factory www.drupalgardens.com
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Conclusion
4 must-do's after this presentation
Fill out a business model canvas
Read the Startup Genome Project report
Figure out what kind of project/company you are/want to be
Start building Minimal Viable Products ... NOW!
@kvantommeLinkedIn
be.linkedin.com/in/kvantomme
LEVERAGING COMMUNITIES