@DUO How to Create a Content Optimized

Website

Ariel UptonMarketing Coordinator, Duo Consulting@arielupton | LinkedIn

- Favorite inbound marketing tool | A/B Testing- Writes blog posts during my bike ride to work- Currently recording my first album

Ashley KelnhoferMarketing Coordinator, Cloudbakers

@ashleykelnhofer | LinkedIn

- Favorite inbound marketing tool | CTA- Taking notes in Google Keep is my secret to staying organized- I just visited paris for the first time last month

Your Presenters

WHAT IS CONTENT OPTIMIZATION?

CREATING SPECIFIC CONTENT, FOR A SPECIFIC PERSON,

AT A SPECIFIC TIME.

SPECIFIC CONTENT

LANDING PAGES - EBOOKS - BLOGS

SPECIFIC PERSON

INDIVIDUAL BUYER PERSONAS

SPECIFIC TIME

WHAT STAGE IN BUYING CYCLE ARE THEY?

THERE IS NO SUCH THING AS RANDOM

CONTENT.

WHAT DOES OPTIMIZED CONTENT LOOK LIKE?

MODCLOTH

URBANBOUND

HUBSPOT

CONTENT OPTIMIZATION DOESN’T LOOK LIKE...

DUO CONSULTING

CLOUDBAKERS

WHAT IS STANDING IN THE WAY OF YOU AND THE OPTIMIZED

SITE OF YOUR DREAMS?

LET’S PLAY | CONTENT KINGDOM

HURDLE # 1

DO YOU HAVE THE

RIGHT RESOURCES

TO CREATE SPECIFIC

CONTENT?

HURDLE # 2

ARE YOU CREATING

SPECIFIC CONTENT

FOR SPECIFIC

PEOPLE?

HURDLE # 3

DO YOU HAVE

SPECIFIC OFFERS

AND PROMOTIONS?

HURDLE # 4

DOES YOUR SITE

HAVE CLEAR

CALLS-TO-ACTION?

HURDLE # 5

DO YOU HAVE A

WORKFLOW?

LET’S PLAY | CONTENT KINGDOM

OPTIMIZATION RELIES ON

SPECIFICITY.

WHY IS IT IMPORTANT

PEOPLE WANT TO FEEL LIKE PEOPLE.PEOPLE WANT TO FEEL LIKE PEOPLE.

DON’TBE CREEPY.

USE YOUR INTEL TO CREATETHE BEST USER EXPERIENCE

HOW CAN INBOUND HELP

CREATING SPECIFIC CONTENT, FOR A SPECIFIC PERSON,

AT A SPECIFIC TIME.

KEYWORDS

BLOG

CALLS TO ACTION

FORMS

LANDING PAGES

LANDING PAGES

Duo Consulting is a web development agency changing the way organizations market and communicate online.

We believe in open | open book, open source, open minds.

We’re focused on opening up opportunities for our clients through inbound marketing & enterprise social networks built on Drupal and Hubspot platforms.

CLOUDBAKERS SLIDE

@DUO How to Create a Content Optimized

Website