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Maximize you Business Model with Enterprise 2.0

Bucharest , 30th of November 2010

Jens Toppenberg

Director, Enterprise 2.0, EE&CIS

Hi!

Jens

Agenda

1. What is Enterprise 2.0?

2. Enterprise 2.0 and the CIO

3. Enterprise 2.0 in action

4. Oracle Enterprise 2.0

The following is intended to outline our general product direction. It is intended for information

purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should

not be relied upon in making purchasing decisions.

The development, release, and timing of any features or functionality described for Oracle’s

products remains at the sole discretion of Oracle.

What is Enterprise 2.0?

Applications and tools

to help people do their jobs

Empower people

and decision making

by working together

Bringing together

structured

and unstructured

information

Web 2.0 in the Enterprise = Enterprise 2.0Connecting People, Content & Processes

People Content

Processes

E2.0 and the CIO

The social revolution

File systems, Databases, Websites, BI, Applications,

Exchange

Forward

looking

What does this mean for the CIO?

Backward

looking

What if we could bring the Capabilities on the

right to the Applications on the left?

File systems, Databases, Websites, BI, Applications,

Exchange

File systems, Databases, Websites, BI, Applications,

Exchange

Hold on a minute…….what would be the Business

Justification or ROI of doing that?

E2.0 in Action

“Customer Driven Self Service”

“Idea Marketplace”

“Wisdom of crowds” “Prediction Market”

“Crowd Sourcing”“Idea Marketplace”

“Idea Marketplace”

“Prosumer”

“Crowd Sourcing”

“Broadcast Search”

“Social Procurement”

Multiple Business Opportunities with E2.0:

1. Idea Engines

2. Prediction Markets

3. Crowdsourcing

4. Answer Marketplaces

5. Broadcast Search

6. Prosumers

7. Dynamic Documentation

8. Expertise Location

9. Collaborative Product Design

10. Collaborative Service

11. Online Community driven self service

12. Response Mobilisation

13. Enterprise Mashups

14. Social Procurement

New cases

E2.0 Manages $700 Million in Research ActivityTexas A&M

• Research dashboard

• Customizable portals

• Collaboration tools

• Real-time insight

• Flexible E2.0 user interface

• Content management

• Role-based views

E2.0 Retires 46 Legacy ApplicationsBritish Telecom

• Composite Applications

• Flexible User Interface

• Design dashboard

• Collaboration tools

• Web 2.0 experience

Oracle E2.0

Oracle Enterprise 2.0 Solution

Enterprise 2.0 Platform

PortalOracle WebCenter Suite

Integration Infrastructure

SearchWeb

ServicesAdapters Content SOA & BPM

Social MediaOracle WebCenter Services

Third party repositories

CRM ERP Legacy Applications

BI Data Sources

Enterprise Portals

Team Spaces

Dashboards Composite Apps & RIA

Collaborative Applications

Multi-Channel Access

Content Management

UCM/ECM/TCM

Identity Management

Gartner Quadrants

Magic Quadrant for Web Content Management

Magic Quadrant for Horizontal Portal Products

Magic Quadrant for Enterprise Content Management

Thank you