Earning from BloggingBy EJ Arboleda

ManilaReviews.comManilaBlogs.comEJArboleda.com

Top Blogs1. TechCrunch

Michael Arrington 40 yo $8,000,000/month

Top Blogs2. Mashable

Pete Cashmore 26 yo $6,000,000/month

Top Blogs3. Perez Hilton

Mario Lavandeira Age: Unknown $2,000,000/month

BloggingWhere to Start

Money in BloggingThere are different ways to earn money:

Direct: Advertisements Sponsors

Indirect: As the subject matter expert

Blog for someone else! Corporate Blogger

Consultancy Internet Marketers, Online PR, etc

Money In Blogging

2630

6162

Google Inc 2010 (in $ MILLIONS)

Google's SharePayout to publishers

Money in BloggingAccording to Technorati’s State of the Blogosphere

Report for 2010:64% of bloggers report no income (vs 72% last year)18% of bloggers reported non-salary income

Mean: $9,985 (2008: $6,000) Corporate bloggers: $17,101

Technorati is an Internet search engine for searching blogs.By June 2008, Technorati was indexing 112.8 million blogs

and over 250 million pieces of tagged social media.

http://technorati.com/blogging/feature/state-of-the-blogosphere-2009/

Know Your MarketWho will read your blog? Who will watch

your videos?Technical: SEO

What search terms will send readers to you?How will people find you?

Demographics versus Psychographics

Build your BrandYou will not earn immediately!!!Build your content

Be perceived as the expertRide on your own fame or notoriety (if

applicable) Mohan Gumatay Perez Hilton

Build a communityActivity: TAKBO.phAdvocacy: Batang Baler

Investment Time > Investment Money

Market Market Market!!!You have content, now what?If you want to earn DIRECTly from blogging,

the more people reading your blog, the bigger your revenueAn indicator of effectiveness for corporate

sponsorshipsIf you want to earn INDIRECTly from

blogging, the more people reading your blog, the more you’re perceived as the subject matter expertEventsTie-ups (other people riding your fame)Etc

TRENDS

The Trends of 2010: Mombloggers

54% of MomBloggers have been approached by Brands

Vs 33% of all Bloggers

The Trends of 2010: MombloggersMoms believe

that blogs have had the greatest impact on 2 things:Politics

(same as all others surveyed)

Parenting

The Edelman Trust Barometer

The Edelman Trust BarometerWhere do you generally go first for news

about a company? Then where do you go?

The Edelman Trust Barometer54%

of respondents trust Media

(right above financial institutions, post fin crisis)

Hits & Misses3 of the Top 5 “most linked to” posts are

about Apple’s iPhone or iPadMost read about topic on blogs:

Gulf of Mexico Oil SpillHaiti EarthquakeWikileaks

The FutureBlogging will have the greatest impact on

Politics, Technology, and Business1 in 4 bloggers (25%) add content from a

mobile device39% of these people said that this has changed

their blogging styleMore short and more spontaneous postsUsing more photos to make their blog more

appealing to mobile users

Questions?EJ Arboleda

Technical DirectorManilaReviews.com /

ManilaBlogs.comManila Blogs Family

Email: ej@manilareviews.comTwitter: @ejarbo / @manilareviews