“When every Company is a Media Company...”

Richard SambrookChief Content Officer

People spend time online with Content

Time spent on web

Published ContentSocial MediaEmailOther

2Source: Nielsen/Aol survey 2010

Content is Social

• 23% of social media

messages include links to content

• 27,000,000

pieces of content are shared per day

• Messages about a specific industry are twice as likely to contain links to content

• More than half of those include a product or brand name mention

3Source: Nielsen/aol survey 2010

Edelman, London, June 2011 4

Content is Infinite

Attention Remains Finite

Stories are More

Important Than Ever

Transmedia Storytelling

Across all forms of media- a 360 degree expression of a great idea

8

Video Text

TV

On-line

MobileAudio

Print

Radio

TEXT

TV

WEB

MOBILEAUDIO

VIDEO

RADIO

PRINT

CONTENT

Transmedia Storytelling Spans The Media Cloverleaf

TRADITIONAL

OWNED

HYBRID

SOCIAL

10

Search loves visual content

Editorialising Brands

Transparency – drives Trust

Publisher mindset – drives value

Proactive updating – drives engagement

Findable and sharable – drives traffic

Every Company is a media company