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WE'RE MAGENTO CERTIFIED DEVELOPERS
.
Magento Retailers
To Boost Online Presence
Effective SEO Techniques For
Magento CRO | Magento Devwww.TheCommerceShop.com
3400 Peachtree Road, NE Suite 939,
Atlanta, GA 30326
Atlanta
(404) 547-6474
For increased traffic, your eCommerce store must have a strong
online presence in the search engines, especially Google, so
that users find your online business and convert easily.
Contents01Contents
Executive Summary
Keyword Analysis
On-Page Optimization
01
02
03
04
Top Brands On Magento
Conclusion
References
05
06
07
Home Page
Product Page
Rich Snippets
Customer Review
Canonical URLs
Robots.txt
WWebsite Speed
Mobile Ready
04.1
04.2
04.3
04.4
04.5
04.6
04.704.7
04.8
The Commerce Shop 2017. All rights reserved. ©
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Executive Summary
Effective SEO Techniques For Magento Retailers To Boost Online Presence | The Commerce Shop .3The eCommerce industry is a trillion dollar market. Out of 3.5 bil-
lion internet users, over 2 billion people are projected to become
digital buyers by 2019. This further intensifies the competition
among 24 million plus eCommerce stores, where you are one of
them.
Undoubtedly, the best way to increase your sales is to rank high
in Google or other search engines which will in turn drive heavy
traffic to make better conversions.
Studies show that more than 89% of consumers depend on search
engines to choose an eCommerce store which emphasizes the
need for a vivid Search Engine Optimization strategy for your
store.
Hosting your eCommerce store on
Magento gives you plenty of op-
tions and different ways to boost
the ranking of your eCommerce
store. This is because Magento is
one of the most SEO friendly eCom-
merce platforms. When studies
show that 75% of search engine vis-
itors form an opinion about their
search results and do not scroll past
their first page, you need a powerful
3.5 Billion
internet users, over
2 Billion digital buyers
Keyword analysis is the firststep in your SEO strategy.“
Keyword Analysis
Effective SEO Techniques For Magento Retailers To Boost Online Presence | The Commerce Shop .4platform like Magento where its in-built SEO features will help you drive more
traffic by boosting your online presence.
In this whitepaper, you will learn about some of the most important Magento
SEO techniques that were successfully tried and tested by both small scale
and large scale eCommerce stores. It also throws light on the Magento tools,
extensions and integrations and how you can effectively use them to impact
and influence your search engine visibility and thereby increase your sales.
Keyword analysis is the firststep in
your SEO strategy. Keywords are
nothing but the search queries that
a user types in a search engine. For
example: if a user types “running
shoes”, there are high chances for
him to land on your eCommerce
websiwebsite if the search engine finds it
most relevant to the user, prefera-
bly on the first page of the search
result. This is why you need to in-
clude all possible keywords in the
pages of your eCommerce
sit
Taking the above example, if
your eCommerce store sells
shoes, some of the possible key-
words could be “Sports shoes”,
“Nike shoes”, “shoe deals”,
“sneakers”, “Sketchers”,
“Adidas sports shoes”, “Run-
ning shoes” etc.
On-Page Optimization Home Page
Effective SEO Techniques For Magento Retailers To Boost Online Presence | The Commerce Shop .5It’s better to not stuff all possible keywords but rather take time to search and
analyze for targeted keywords. Did you know that every 60 seconds, nearly
700,000 Google searches are performed? To strike the right chord, you need to
clearly conduct a thorough keyword research to reach your target audience.
Magento offers an extensive list of extensions like Google AdWords,
Google Trends, SEMrush, etc to understand and validate your keywords,
and learn the trending ones to keep your site updated.
The home page is the most important page as it plays a crucial role in your Ma-
gento SEO strategy by providing first hand information about your website.
Hence, it’s important that you consider including targeted keywords while
talking about your brand, advertisements, latest releases, offers, trending
styles and also ensuring a simple navigation system for users. Highlighting
your top sellers and leading brands is an intelligent technique to help SEO
work better.
Click-through rate is an important SEO metric which is highly dependent on
your meta-title and description. Through Magento, it’s much more conve-
nient for you to manage your site’s meta information as Magento gives you
complete control over them.
Magento allows you to automatically generate your meta tags and improve
your SEO effortlessly. Popular meta generation extensions include Amasty,
Automatic Meta etc. which lets you choose what meta information to in-
clude.
Product Page
Effective SEO Techniques For Magento Retailers To Boost Online Presence | The Commerce Shop .6Customers make their buying decisions based on your Product
page. Hence, it’s important you create unique content and opti-
mize your images to influence customer’s buying decision. Be sure
to include comprehensive product descriptions which are import-
ant SEO boosting factors. Focus on your product titles and make
sure you are highly specific with them. This is because Google
cannot interpret images and hence it largely depends on your
product title to identify them.
It’s easy to optimize your product pages using Magento extensions
like Easy Catalog Images 2.0 for Magento, Amasty’s product page
extensions, Improved Sorting, Duplicate Categories, etc to help
you manage your product/category pages, increase your virtual
presence and conversion rates.
Implementing rich snippets in your eCommerce store can enhance
your keyword density and provide an accurate indexing of your
website pages. Rich snippets are nothing but “structured data
markup that site operators can add to their existing HTML, which
in turn allow search engines to better understand what informa-
tion is contained on each web page.”
It’s easy to optimizeyour product pages using Magento extensions “
Rich Snippets
Effective SEO Techniques For Magento Retailers To Boost Online Presence | The Commerce Shop .7This helps users to get more information about your website and
give you the benefit of easily indexing your page, and positively
impact parameters like bounce rates and Click-through rates. Ma-
gento tools like Google rich snippets and Rich Snippets Suite will
help you use various kinds of snippets and significantly drive traf-
fic to your website.
Yotpo Reviews and TargetBay Personalization are some of the Ma-
gento extensions that will help you generate more product reviews
and other user-generated content and help you boost your conver-
sion rates.
88% of consumers trust and consider customer reviews as person-
al recommendations of the products. While Google’s ranking fac-
tors change periodically, few basic factors about content like qual-
ity, uniqueness, and relevance remain unchanged. For this reason,
customer reviews generate fresh and unique content and contrib-
ute to 9.8% of the total ranking factor because Google prioritizes
websites with high reviews and ratings.
88% of consumerstrust and consider customer
reviews as personal recommendations
of the products. “
Customer Review
Effective SEO Techniques For Magento Retailers To Boost Online Presence | The Commerce Shop .8Duplicate content can harm your website ranking and you could
also be penalized by Google. You may find similar content for more
than one page which may be a major reason for your low ranking.
Magento offers several extensions for canonical URLs where you
can automatically or manually set custom links to help Google and
other search engines to identify and understand duplicate con-
tent.
Canonical URLs
Robots.txt is a text file that will indicate the search engines to de-
termine the pages to index. By default, Magento lets you add ro-
bots.txt file in your website but chances are high that Google and
other search engines could skip indexing important pages when it
is not set right. This is why it is a crucial element in your SEO as it
can directly impact your website ranking. Apart from that, ro-
bots.txt keeps your site information safe from hackers and tightens
your eCommerce security.
Robots.txt
Your website speed can immensely contribute to your SEO and
conversion for two major reasons:
47% of consumers expect a page to load in less than 2 sec-
onds where 40% of them abandon your site if it takes more
than 3 seconds to load
Google considers page speed as an important ranking factor
.
.
Website Speed
Mobile commerce isgrowing
of eCommerce traffic is from smartphones and
tablets
57% faster than desktopeCommerce
300% “
Effective SEO Techniques For Magento Retailers To Boost Online Presence | The Commerce Shop .9Magento has several features and extensions to help online retail-
ers in improving their website speed. Magento supports full page
caching which enables your website to handle heavy traffic and
improve performance, especially during the peak seasons and not
worry about sudden website crashes.
The growth of smartphones has invariably pushed eCommerce
merchants to build responsive websites in order to attract mobile
shoppers. Studies show that mobile commerce is growing 300%
faster than desktop eCommerce and 57% of eCommerce traffic is
from smartphones and tablets. Magento offers customizable re-
sponsive themes to help you build responsive websites and
mobile ready extensions where it lets you customize the existing
featufeatures, and offers features that work just as well as your desktop
eCommerce website, thereby increasing your mCommerce sales.
Mobile Ready
Conclusion
Effective SEO Techniques For Magento Retailers To Boost Online Presence | The Commerce Shop .10The ever growing competition in the eCommerce industry is the
biggest drive for eCommerce merchants to find a stable, flexible
and a smart platform in order to make better sales. For that, it’s im-
portant to create a strong online presence, because, only when
you’re visible and rank high on search engines, you will be able to
drive heavy traffic and increase your sales.
Magento’s exclusive SEO features help online retailers to easily
achieve a strong online presence. It has specific solutions in the
form of themes, extensions and other third party tools. Hence, Ma-
gento is the right choice even if you’re trying to work on your web-
site’s SEO right from scratch or looking for an optimal solution to
improve your current ranking.
SEO Featureshelp online retailers to easily achieve astrong online presence
Magento’s exclusive
References
Effective SEO Techniques For Magento Retailers To Boost Online Presence | The Commerce Shop .11https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/
https://www.statista.com/statistics/251666/number-of-digital-buyers-worldwide/
http://fleishmanhillard.com/2012/01/31/2012-digital-influence-index-shows-internet-as-leading-influence-in
-consumer-purchasing-choices/
http://www.prnewswire.com/news-releases/mobile-commerce-growing-300-faster-than-ecommerce---study-
by-coupofy-300133569.html
https://www.magentocommerce.com/magento-connect/meta-tags-templates-by-amasty.html
https://www.magentocommerce.com/magento-connect/automatic-meta.html
https://www.magentocommerce.com/magento-connect/easy-catalog-images-2-0-for-magento.html
https://amasty.com/product-pages-extensions.html
https://marketplace.magento.com/amasty-amasty-sorting.html
https://www.magentocommerce.com/magento-connect/duplicate-categories-by-amasty.html
http://wwhttp://www.vervesearch.com/blog/a-guide-to-rich-snippets-schema-and-microdata/
https://amasty.com/magento-google-rich-snippets.html
https://www.magentocommerce.com/magento-connect/rich-snippets-suite.html
http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803
https://www.magentocommerce.com/magento-connect/yotpo-reviews.html
https://www.magentocommerce.com/magento-connect/targetbay-peronsalization.html
https://www.fmeaddons.com/magento/seo-canonical-url-extension.html
https://wwhttps://www.magentocommerce.com/magento-connect/page-speed-extension.html
http://pages.nosto.com/2016-magento-year-in-review
https://www.magentocommerce.com/magento-connect/themes.html
https://www.magentocommerce.com/magento-connect/catalogsearch/result/?q=mobile+ready&pl=0
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© The Commerce Shop 2017. All Rights Reserved.
3400 Peachtree Road, NE Suite 939, Atlanta, GA 30326
Phone: (404) 547-6474
Email: [email protected]
9415 Culver Blvd, Culver City, CA 90232 Phone: (310) 279-6584
Email: [email protected]
