Effective Social Media Recruiting to Attract the Right Candidates

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Metrics are Easy! – Analytics? Now We’re April 29, 2009

SHRM Staffing Management Conference & Exposition

Sponsored By:

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Tips for using your Control Panel

• Audio Mode•How to ask a Question•Grab Tab

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Matt Baum, Inside Sales ManagerSimply Hired http://[email protected] @ simplymattbaum

Leslie Mason, Senior RecruiterIntuit http://intuitcareers.com/[email protected] @leslie12002

Gail Houston, Social Media Program ManagerIntuit http://intuitcareers.com/ [email protected] @ghouston

A (somewhat incomplete) Timeline of Social Media

INTRODUCTION

What is social media?

It’s aboutconversations…

Not about who can make the most noise

Companies don’t control it…

People do

MARKET TRENDS

Why should we

care?

2/3 of the global Internet population use social networks

REASON #1

The rise of the social web

600M+ 143M+ Monthly Visitors (U.S.)

600M+ Monthly Visitors (worldwide)

600K+ Daily New Members

100M+20M+ Monthly Visitors (U.S.)



200M+29M+ Monthly Visitors (U.S.)



Registered Users

Registered Users

Registered Users

200,000,000minutes spent on Facebook daily

2008

Facebook is translated into more than 40 languages. The fastest-growing group of members is people over 35.

February 2008 to January 2009

Facebook begins at Harvard, and expands to a few universities at a time.

February 2004 to January 2005

2004

The first 5 years

100,000,000 LinkedIn Members

12% of the U.S. population uses Twitter

140,000,000the number of tweets sent each day

Companies with the highest followers on Twitter

Google 3,200,000+

NBA2,600,000+

Whole Foods 1,900,000+

Zappos 1,800,000+

JetBlue 1,600,000+

Starbucks1,500,000+

More people read blogs than newspapers

REASON #2

200,000,000number of blogs on the web

There’s a blog for everyone and everything…

Blog Home Page: Web Analytics Demystified

Niche Audiences Add Up

Nurse Education

45,000+ readers

35,000+ readers

7,000+ readers

180,000+ readers

125,000+ readers

TIPS

What does this mean for

recruiting?

Job search and social networks converge

Recruiting Impact

8 million job listings

600 million friends

Social Job Search

Friends appear next to each job

listing

Intuit Proprietary & Confidential

Most want to be social but don’t know how

So What Can You Do?


Create profiles that attract talent - before


LinkedIn Instructions - Profile

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applicants


Select your LinkedIn user name

•www.linkedin.com• Profile• Edit My Profile• Public Profile•Customize your URL• Enter chosen name (LI will check for availability)• Set Address

Create public profile

URL


Find your profile on LinkedIn thru Google


Make your Facebook profile visible but private

Talk about your group – use skill

words

List Your Websites

Bio – highlight what you

do


Facebook Recommendations for your profile

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Select your Facebook user name

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Facebook profile view for friends


Facebook profile view for non friends

They don’t need to be your friend

They just need to know what you do and how to connect


Create profiles that attract talent - Twitter

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Account Settings Profile Settings


Google is now a “verb” which means people are using it to search – shouldn’t you be found?


Create a Blog

Blogspot – 5th most searched website in the world – June 2011


Create your social media signature line

Renaming Naming a HyperlinkCopy the URL you want to rename – www.intuitcareers.com Right click on the URLClick Edit HyperlinkText to Display (at the top) – this is what you are naming your

Hyperlink – in our case Intuit CareersAddress (at the bottom) – this should contain your URL address

Gail Houston∙ Social Media Program Manager / RecruiterLeslie Mason ∙ Senior Recruiter Intuit ∙ Intuit Careers ∙[email protected] ∙ [email protected] Intuit on: Facebook ∙ LinkedIn ∙ Twitter ∙ YouTube ∙ Slideshare

The future is already here – it's just not evenly distributed.– William Gibson in The Economist, Dec 4, 2003“

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Metrics are Easy! – Analytics? Now We’re April 29, 2009

SHRM Staffing Management Conference & Exposition

Time for your Questions


How to learn more about Intuit Careers

Join:

Intuit Careers on YouTube - www.youtube.com/intuitcareers

Intuit Careers on Facebook - www.facebook.com/intuitcareers

Intuit On LinkedIn - http://www.linkedin.com/company/intuit/careers

Intuit Careers LinkedIn Group - http://www.linkedin.com/groups?mostPopular=&gid=2435394

Intuit Careers Slideshare - http://www.slideshare.net/intuitcareers

Follow:

@intuitcareers – Intuit Careers Twitter ID

@ghouston – Gail Houston – Social Media Program Manager - Recruiter

@leslie12002 – Leslie Mason – Right Talent – Senior Recruiter

Intuit Proprietary & Confidential*Source: Internal metrics verified with third parties (Google Analytics and Quantcast)

About • The leading search engine for jobs

• Aggregate jobs from thousands of sources

across the web

• Largest job database with 8 million jobs

worldwide

• Sites in 23 countries and 12 languages

• Distributes jobs to a network of

10,000 partners

• Network audience of 22+ million people* each month

• Key partnerships:

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Thank you for joining us!

The presentation and recording will be made available on RecruitingTrends.com

Technology

Effective Social Media Recruiting to Attract the Right Candidates