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Chloë Thomas, indiumonline www.charitycomms.org.uk/events
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Social Media Conference
21 March 2012
www.charitycomms.org.uk
#CCsocmed
Effective Use of LinkedIn
Wednesday 21st March 2012
twitter.com/chloeatindium
twitter.com/indiumonline
Indiumonline.co.uk/blog
uk.linkedin.com/in/indiumchloethomas
Chloё Thomas
• indiumonline
» Online marketing
» PPC
» SEO
» Affiliates
• Indiumtraining
» Bespoke & Open Training Workshops
» Facebook Pages
onlinemarketingworkshops.co.uk01865 980 630
Breakout Overview
• How LinkedIn works
o For individuals
o For companies
• The most important LinkedIn tools
• How to optimise your LinkedIn activity to improve your
results
• How to use LinkedIn Ads
onlinemarketingworkshops.co.uk01865 980 630
• 100m users worldwide (March 2011) – grows by 1m a week
• 11m users across Europe
• 5m+ UK users (Dec 2010) – grew by 2m in 2010
• Over 2m companies have Linkedin Company Pages
• There were nearly two billion people searches on LinkedIn in 2010
Why LinkedIn?
onlinemarketingworkshops.co.uk01865 980 630
Overlaps with Online PR, SEO, the Real World
onlinemarketingworkshops.co.uk01865 980 630
Social
Media
PR The Real
World
SEO
• Your address book
• Your professional
networking tool
• Email system
• Notice board
• Support forum
• “Free”
What is LinkedIn?
• Complement and amplify
what you’re already doing
• It’s another one-to-one
contact channel
• Publicise events
• Group mailings
• Enable prospects to find you
• Find prospects and make
contact
Why should you be
using it?
onlinemarketingworkshops.co.uk01865 980 630
The Theory of LinkedIn
1st Level
2nd Level
& Groups
3rd Level
onlinemarketingworkshops.co.uk01865 980 630
• One Off Set Up
• Profile Page
• Skills
• Company Page
onlinemarketingworkshops.co.uk01865 980 630
• Use the ‘right’ job title
• Do fill in your previous employers
• Write a strong description
• Add Skills – lots of skills!
• Take control of the Company Page
One off Set Up Top Tips
onlinemarketingworkshops.co.uk01865 980 630
• Status Updates
• Connections & Recommendations
• Join the conversation
• Groups
• Answers
• Custom Search “Signal”
Harness the Power of LinkedIn
onlinemarketingworkshops.co.uk01865 980 630
Daily Activities Top Tips
• 1st few pages of “People you may know”
• Check saved searches
• Check group discussions
• Check link invitations
• Check inbox
• Share update of what you’re working on
onlinemarketingworkshops.co.uk01865 980 630
Precise targeting:
• Geographic –
country & town
• Company – name or
sector & size
• Job Title – specific
or categories
• Groups members
• Gender
• Age
And collect leads
LinkedIn Ads
onlinemarketingworkshops.co.uk01865 980 630
• To get the slides emailed to you this afternoon – give
me your card
• Any questions:
• 01865 980 630
• @chloeatindium
And please connect on LinkedIn
onlinemarketingworkshops.co.uk01865 980 630
