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Providing timely, location enabled information to responders and citizens is critical in managing major emergencies such as bushfires. In major recent events (Canberra 2003, Victoria 2009), traditional communication technologies and methods could not cope sufficiently with the magnitude of the event. More recently and abroad (notably the Haiti Earthquake) Web 2.0 technologies are proving to be invaluable enhancements to traditional information management practices, helping save property and lives.
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Emergency 2.0 Australia
Geospatial and social media making a difference
An open initiative for the
in partnership with
Outline
• Background• Web 2.0• Examples of Emergency Management 2.0• Learnings and Recommendations
Background
• Sponsor: Government 2.0 Taskforce• Explore how Social Media / Web 2.0 are helping/can
help Emergency Management
• In collaboration with Know And Then
Buzzword Bingo!
Map Services
Satellite Hotspots
Field Reports
Command Centre - COP
Community:Tweets
Mash-upsBlogsMapsEtc.
Weather
FeedsWebsite
A2C· Additional Alert
Channels· Scalable
Infrastructure
C2ACrowdsourced
“Human Intelligence”
Leading and Emerging Practice
• Leading Practice: – (to some degree) established – documented benefits and success. – may be anywhere in the world.
• Emerging Practice – Australian initiatives. – recent ‘Green Shoots’– may not be showing their full benefit yet.
HealthMap: Global Disease Alerts• Aggregates multiple
sources (News, WHO, etc.)
• Collects eyewitness reports
• Integrates RSS, Twitter, Iphone app, Facebook
Twitter Earthquake Detector (TED)
• Filter Tweets for Earthquakes (place, time, keyword)
• <60 sec detection
• Contextual info (photos, narratives)
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Australian Bushfires Map
• Multi Jurisdictional feed aggregations
• Many versions/mash-ups
• Mainly A2C, some C2A
Ushahidi• Engine for CrowdSourcing EM information
• Low-tech & Robust (SMS/Email/Web)
• Free/Open Source• Worldwide
Deployments– Kenya Riots– War on Gaza (Al
Jazeera) – Haiti & Chili
Earthquakes
Social Media in the Haiti Earthquake
• 21 January 2010, Magnitude 7.0; 100,000s killed• Fragile infrastructure, rendered inoperable• Only source of information: Twitter, Facebook, Flickr,
etc. (mobile devices)• Crowdsourcing of digital streetmaps: Open
StreetMap• Ushahidi incident tracker• ESRI GeoViewer monitoring Social Media
Learnings & Recommendations
• Widely recognised that ‘it’s happening anyway’
• A2C and C2A– A2C: relatively well
developed, many working examples & mash-ups
– C2A: More challenging, more angst, more potential
Map Services
Satellite Hotspots
Field Reports
Command Centre - COP
Community:Tweets
Mash-upsBlogsMapsEtc.
Weather
FeedsWebsite
A2C· Additional Alert
Channels· Scalable
Infrastructure
C2ACrowdsourced
“Human Intelligence”
Learnings & Recommendations
• Community Expectations– Trust– Transparency– Timeliness– Multi-channel (increasingly
Mobile)– Interactive & Responsive– Relevant to me
Learnings & Recommendations
• Agency Expectations– Quality vs. Timeliness– Control vs. (perceived) chaos– All Hazards– PPRR– Start with ‘low hanging fruit’ to
show what’s possible
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Learnings & Recommendations
• Cross-jurisdictional efforts– Victorian EM social media group is
an important case study– Plenty of opportunities to share
policy AND solutions– Needs senior level recognition and
buy-in
Learnings & Recommendations
• Technology– Services and applications– Standards-based– 3rd party aggregation (niche
operators)– Low-tech & Robust
• If it works in Africa, it’ll work anywhere!
– Fast Evolving (e.g. Twitter Geo-API)
Issues, Gaps and Barriers
• Reluctance to adoption– what are the concerns?
• Crowdsourcing EM info– False positives?– Validation, confirmation, filtering
• Aggregation and Value adding of A2C streams– Leave it to 3rd parties?– Who’s accountable?
• Leadership & executive buy-in?
Summary• “We can no longer afford to work at the speed of
government... We have responsibilities to the public to move the information as quickly as possible ... so that they can make key decisions” (Los Angeles Fire Department)
• “The Genie is out of the bottle – Social Media in emergency management is here to stay, and Agencies cannot afford not to engage! “(Emergency 2.0 stakeholder meeting)
