#BrainiHack by B.E.N.I(Ben. Elad. Nadav. Itay.)

Innovation

For Emotions

Eye trackingAnalytics

MeasuresACTIONS

MeasuresEMOTIONS

MeasuresOPTIONS

ImpactNeuroMarketing

Brands want tounderstand

consumers mind

TechnologyEpoc EMOTIV AffectivSuite

0

1 Engagement

Shorttermexcite

Long termexcite

Boredom

CALCULATINGhigher rateof emotionin every second

Engagement

Short term excite

Long term excite

Boredom

FocusGroup

Start recordingUser’s session

Tester decideUser’s session

MobileApp

Setting > > >

Press above to our real-time test

REAL TIMEis the new

REALITY

Test user Designer

11So every design studio…

Can buy $300/$750 device… and TEST UX/APP/Web design!

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tnx

Fun