EMPATHIZE AND DEFINE

Rocío Roa CalvoDesign Thinking Action Lab

Stanford University

INTERVIEWEES

Graduate friend EntrepreneurUnemployed

QUESTION 3QUESTION 2QUESTION 1

QUESTION 6QUESTION 5QUESTION 4

INTERVIEW SELECTED:GRADUATE IN BUSINESS AND ADMINISTRATION

QUESTIONS:

1. What have been your first impressions right after you finished your degree?2. Which specific job placement do you think is better in order to develop your acquire knowledge?3. Have you yet started seeking a job? In case of affirmative response, which have been your first impressions about the Labour Market?

4. What is your opinion about the way in which you have learned at the University? Do you think it is possible to enhance the methods?5. Have you found any limitation or obstacle?6. According to your experience, do you think it is easy to find a job soon when the student finishes their studies or does this task take time?

INTERVIEW SELECTED:GRADUATE IN BUSINESS AND ADMINISTRATION

EMPATHY MAP

STAKEHOLDER

SAYTHIN

K

FEEL DO

I have got many ideas, but I do not know how to put them into practise.I have learned too much theory.With the passage of time, I feel I forget some concepts.At the moment, I am a bit confused, so I have no idea.It is very hard to find a job if you do not have experience.I would rather prefer a different learning method, more practical.

SAY

Universities should include practical programmes or, at least, change a bit the way in which they teach (it is too theoretic).In this context, a good option could be doing internship.Government or powerful entities should promote contracts between recently graduates and firms to benefit students.

THINK

Entrepreneurs do not run the risk of hiring students because they are not expertise.Hiring a graduate imply spending time on teaching them the job, so companies prefer to engage professionals.According to her personal experience, it is very hard to find a job in the first 2-3 years right after one finishes one’s studies.

FEEL

The graduate student has been overseas for about 8 months learning English. In her view, it was the best way to learn the language and regarding more possibilties in order to finding a good job.Personal observation: the interviewee does all her best to retrain the knowledge by enrolling training courses, investigating new tools through Internet, etc. I have noticed in her an overcoming and improvement attitude.

DO

PROBLEM STATEMENT

STAKE-HOLDER

PROBLEM/NEED

INSIGHT

PROBLEM STATEMENT

Elena is an energetic and outspoken person. She participates actively in academic activities and she has participated actively on the interview. She is a good-natured and well-disciplined person. She has a positive attitude towards her job and always tries to better herself.She possesses a cheerful and easy-going disposition. She is a thoughtful person. She has a very serious attitude towards her studies and works very hard to improve herself.

STAKEHOLDER

PROBLEM STATEMENT

The main problem Elena has to face up it is that, even though she is constantly retraining, she doesn’t have experience working at a company/firm and when she apply for a job vacant related with her academic training, the offer asks for candidates some years of experience in similar positions.

PROBLEM/NEED

PROBLEM STATEMENT

Business owners are inclined to hire expertise workers instead students or inexperienced people, especially when deal with senior position or managerial post.She need finding any opportunity to diving at labour market, any scholarship or internship could be a very good solution for her need.In this context, it is indispensable to facilitie the student the tools according to he/she could get a job placement related with his/her training. Internships programmes are the best option to get this objective because the student can learn how to perform a job and broading experience.

INSIGHT