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Some slides I presented at MWC 2010 in the Innovation and Fragmentation stream, on behalf of O2 Litmus, although this is my own interpretation, not the official O2 line per se.This presentation is aimed at operator folk generally, not just the API/dev-community folks, so it's a bit basic.
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12/04/23 05:24 AMConfidential Slide 1
O2 Litmus @ MWC2010Paul Golding (@pgolding)
(NOT a marketing person! NOT really an operator person either – whoops!)
February 2010
12/04/23 05:24 AMConfidential Slide 2
Updated 18 Jan 2007Community (mindshare)
Updated 18 Jan 2007
Updated 18 Jan 2007
12/04/23 05:24 AMConfidential Slide 6
Updated 18 Jan 2007
Connected Power
• Litmus already has >7,000 recruited O2 UK customers
• Experiment | insights | research | fans | early-2-market
• O2 steps out of the way
• Developers paid in days not months (but NOT an app store)
Updated 18 Jan 2007Slide 8
Cool | connected = FAN power:Thematic API collaboration – connecting customers to developers via themesto create fans!(e.g. Music, Sports, Clubs, Film, Non-profit…)
Updated 18 Jan 2007
•Short term… API innovation•Expose more “cool | cash power” – e.g. billing
Updated 18 Jan 2007
Usual fragmentation groan…
20,000 + handsets
25 + OSes
750 Operators
Figures from Alan Quayle: http://www.alanquayle.com/
But how many “web app” platforms (> GAMEY)?
Updated 18 Jan 2007
Linked Data
“Smeared” Data Spaces
Web 3.0
Micro-formats
Platform/context fragmentation: OPPORTUNITY…
Slide 11
Location Identity
Activities Preferences
FriendsTrust
•“Contextual Infrastructure” – an innovation opportunity for operators…
•A new “Connected brands” infrastructure built in software
•WE ARE ONLY AT THE VERY BEGINNING…
•But needs a whole new mindset… and open innovation
•Support developers to support YOU in building the future (Litmus way)
Updated 18 Jan 2007
Get involved…
www.o2litmus.co.uk
@jamesparton
@o2_litmus
Or follow
@pgolding