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Empowering the Intelligent Enterprise

Christine ConnorsGlobal Director, Semantic Technology SolutionsDow Jones Enterprise Media Group

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Dow Jones: The Business Research Platform

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Powering Tomorrow’s Instant Knowledge

Semantic Web

- Aggregation of multiple content types- Meaning and Context- Natural Language Processing and Machine

Learning Globalization

- Social Networking- Mobility

Visualization of information

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What is the Semantic Web?

A universal medium for exchanging information that can be processed electronically and still

have meaning and relevance.

It provides a common, standardized framework that allows data to be shared and reused

across applications, enterprises, and community boundaries.

Trend 1: All Data is Meaningless without Context

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Hybrid Solution

Dow Jones Intelligent Indexing

Data

CaptureNormalizerData Capture Normalization

QualityControl

Distribution

Editorial Interfaces

Content Monitoring& Alerting

Information Providers

Coding

Manual Coding Interface

ManualCodingQueueEntity

ExtractionCategorizer

Rules-basedCoding

Expansion/Validation

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Hybrid Solution

Dow Jones Intelligent Indexing™- 7 million+ company codes- 7 million+ executives- 900+ industry codes- 535+ region codes- 680+ subject codes- 22 language codes

Generate Indexing- 11.5 million+ companies- 17 million+ person profiles

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As of March 2008

Linked Raw Data

Richard Cyganiak, available from Richard Cyganiak and Chris Bizer

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Trend 2:From Aggregator to User to Prosumer

Traditional Aggregator

Translates and adds metadata to an article

User 1

Adds meaning by extending description of existing metadata or adding new metadata

User 2

Adds meaning by further extending or adding to existing metadata

Next-Gen Aggregator

Combines metadata applied by communities of users & sensor networks

Shared Meaning

Analyzes shared metadata applied by communities of users & sensor networks

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Trend 3: Information Anywhere – Mobility

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Web-Based: - Web Applications for Browser

(especially iPhone) can be developed to give user a similar experience like a native application

You Take It With You

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Getting Past Relevancy Overload

Information Overload

Relevancy Overload

What’s important to me right now

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Gain a Strategic Vantage Point

SearchSearch VisualizationVisualization DiscoveryDiscovery ConnectionsConnectionsAlertsAlerts

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Act DecideAnalyze and understand

Find/Discover

Identify

2012

ActDecideAnalyze and understandFind/

DiscoverIdentify

2008

ActDecideAnalyze andunderstand

Identify

2005

Search/Gather

Shrinking the Decision Cycle

Better decisions. Faster.

Decision Point

Decision Made

Action Taken

T I M E

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Powering the Intelligent Enterprise