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According to the Yankee Group 38% of American workers are already part of the mobile workforce, and that number is going to grow exponentially. Creating strategies to enable the mobile workforce is critical to enabling productivity of the modern workforce. Organizations need systems, processes, and managers who can manage the growing mobile workforce effectively. The webinar will discuss important factors in creating a mobile strategy After completing this presentation, attendees will leave with a thorough understanding of: Aligning mobile strategy with organizational strategy Key triggers that drive a mobile strategy How to get started on developing your mobile strategy Measuring and driving ROI from a mobile strategy
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Developing Strategies for Enabling the Mobile Workforce
Sponsored byDepartment of Information Resources
E-Learning Council
Enabling the Mobile Workforce
Marcus Turner, Atomic Axis CTO
The Mobile Workforce
When we refer to mobilizing the workforce, we’re not just referring to mobile devices and the ability to enable remote and flexible working that frees employees from their fixed office and desk environments. We are referring to the enablement of a fundamental shift in how organizations operate whereby everyone is part of the mobile workforce.
The Mobile Workforce
38% of American workersare already part of the mobile workforce,
andthat number is going to grow exponentially
The Mobile Workforce
The number of tablets used for work is expected to triple to
905 million by 2017
The Mobile Workforce
In Q3 2013 , more than
91% of IT managersreported supporting or developing
enterprise mobile applications
The Mobile Workforce
3 of 5 employees say they don’t need to be in the office anymore to be productive
According to a Cisco study on the international workplace, the mobile workforce is now business-as-usualfor organizations around the world
Increasingly, work is something people do rather than a place people go.
of employees globally now rely on more thanone mobile device during a typical workday.
Mobile in the Workforce
32%
The Mobile Workforce
Which of the following types of mobile applications were deployed by your organization?
Mobile Apps Already Deployed
58 %
IndustrySpecific
Unique to your
industryprocess
52%Line of
Business
Finance, HRCRM, Field
Service
51%Productivit
y
Approvals,time andexpense
46%Analytics
Dashboards/KPIs
40%Business
toconsumer
Loyaltymanageme
nt,social media
The Mobile Workforce
Businesses that choose to incorporate mobile apps into their operationsaim to accomplish several goals. A recent survey revealed three mainmetrics business decision makers would use to determine if mobile apps are successful in the workplace.
What’s driving mobile investment?
42%INCREASED
PRODUCTIVITY
39%REDUCED
PAPERWORK
37%INCREASED
REVENUE
Identified Business Goals For Using Mobile Apps
The Mobile Workforce
How important are the following trends as drivers of investments inmobile technology and services at your organization?
54 %
Workforceneed toaccesscritical
business informatio
n
51%Workforcebecomingincreasingl
yvirtual and
mobile
49%Employees
and/orcustomersincreasingl
ydemandreal-timeinformatio
n
What’s driving mobile investment?
The Mobile Workforce
Realizing your organization’s case for the mobile workforce
The Mobile Workforce
Mobile devices mean anytime, anywhere workers• Improve Efficiency• Greater Productivity• Employee Collaboration• Client/Customer Satisfaction• Employee Satisfaction• Next Generation Expectations
The Mobile Workforce
“Work, is no longer a place you go to. Rather, the workplace is defined by the tools you use,
wherever you are.”
- Matt Kaplan, Vice President of Products at LogMeIn
The Mobile Workforce
Mobile Workforce Challenges
What are challenges associated with mobilizing?
Mobile Workforce Challenges
• Device Security• Control – BYOD Policies
– Specify what devices are permitted– Define a strict security policy– Define a clear service policy– Make it clear who owns what information– Define what content will be allowed and banned– Integrate BYOD Plan with acceptable Use policy– Set up your employee exit strategy
Challenges of Yesterday
Mobile Workforce Challenges
BYOD Planning / Policies
& Security
Efficiency, Optimization
&Enablement
Mobile Workforce Challenges
• Optimizing efficiency in communication• Planning for the least common denominator• Enabling new lines of business and greater
employee utilization.• Company and employee-wide “mobile first”
strategies• Moving from “marketing mobile” to “enabled
mobile” • The new baseline : personalization and user
experience
Challenges of Today
Mobile Workforce Challenges
• Integrating with legacy systems• Data orchestration • Stakeholder buy-in• Full implementation timeframes• Alignment of different technology and/or
providers• Multi “generational” implementation and
optimization• …
Overlapping Challenges
Mobile Workforce Challenges
Developing a Strategy
A mobile strategy is a plan to accomplish something leveraging the
benefit of mobility.
Plans require perspectives; who, what, where and how.
An objective has to be measurable and accountable.
But what is mobility and what are the benefits.
Developing a Mobile Strategy
Leveraging a mobile maturity indicator. The general goal of the mobile maturity indicator is to provide an industry baseline of the overall maturity of your orgniazation using the following criteria:
• Business Transformation• Digital Experience• Technology• Governance
The overall mobile maturity indicator was established based on best practices from IBM and hp labs. Atomic Axis has developed four maturity levels of the organizational indicator:
1. Chaos2. Observed3. Orchestrated4. Harmonized
Developing a Mobile Strategy
Business TransformationChaosLevel 1
Nothing
ObservedLevel 2
a. Recognizing the need to change and gaining consensus amongst stakeholders that dramatic change is necessary.
b. Agreeing what form the change should take; the objectives of the change and a vision that describes the future.
OrchestratedLevel 3
a. Understanding what the organization is changing from and what needs to change in detail.
b. Designing the new organization way of working and top down support from management.
c. Active governance of the change process.
HarmonizedLevel 4
a. Testing and implementing changes.b. Process for implementation in waves (typically achieved over a number of
years).
Developing a Mobile Strategy
Digital ExperienceChaosLevel 1
a. Organization is inward-looking. Has only a basic understanding of, and interest in, what user/members are and what they want.
ObservedLevel 2
a. Organization has programs that drive insight, track user/member preferences, and ensure a consistent experience. Users/Members believe there are mostly addressed by the products and services that are offered.
OrchestratedLevel 3
a. Organization has a comprehensive, actionable picture of users/members, and culture of accountability. This gives it differentiation in the market and generates loyalty.
HarmonizedLevel 4
a. Organization has a strong relationship with members, it has become the undisputed leader in the overall Net Promoter Score.
Developing a Mobile Strategy
TechnologyChaosLevel 1
a. No documentation, unpredictable, technology not important, minimal IT operations, looking for least expensive product, not IT planning or budget.
ObservedLevel 2
a. Commonly fighting fires, unpredictable, some documentation, minimal IT planning and budget, looking for low cost solutions.
OrchestratedLevel 3
a. Schedule preventative maintenance, predict and solve problems, some performance monitoring, minimization of downtime, looking for more reliable solutions.
b. Starting to leverage technology as a business advantage.
HarmonizedLevel 4
a. Technology seen as a strategic asset, IT continually improves business processes, IT increases productivity, information security is critical, IT planning fully align with business strategy and initiatives.
Developing a Mobile Strategy
GovernanceChaosLevel 1
a. Governance practices are practically non-existent.
ObservedLevel 2
a. Shortfalls in governance practices may have been identified and initial steps may have been taken to rectify them. The changes that have been planned/identified are still quite basic.
OrchestratedLevel 3
a. Advanced governance practices are in place, they exceed minimum performance and compliance requirements . Only minor improvements are required to achieve and be recognized as leading processes/practices.
HarmonizedLevel 4
a. Governance practices are recognized by others to be of the highest changes.
b. While commonly no changes are required, the practices/policies are reviewed as part of the overall process.
Developing a Mobile Strategy
Integrating your mobile strategy into your business strategy is different from simply developing a mobile plan. Truly integrating your process requires more than a simple BYOD policy or putting a tablet into your employee’s hands.
Developing a Mobile Strategy
1. Align workforce strategy with organizational strategy2. Conduct analysis of your organization’s current
condition3. Understand your users & focus on user experience4. Focus on customer engagement, field enablement
and employee productivity5. Task orientation / process optimizations
Getting started developing your strategy
Developing a Mobile Strategy
Align workforce strategy with organizational strategy
Developing a Mobile Strategy
Conduct a current state analysis
Developing a Mobile Strategy
Understand your users & focus on user experience
Developing a Mobile Strategy
Focus on customer engagement, field enablement and employee productivity
Developing a Mobile Strategy
• Line of business• Specialized
Applications• Specialized tools to
access corporate data
What tools & technology will my organization need?
• Email/Web Browser/Contact/Calendar
• Instant Messaging• Social Media
• File Sync/Share (e.g. Dropbox, etc.)
• Task and Project Management
• Sales Force automation/CRM
• Office Applications
ExistingApps
Tools/SAAS
Custom
Developing a Mobile Strategy
Implementing the Strategy
How do we approach change?
• Establish a clear initiative model• Involve and consult users• Leverage rapid feedback cycles & iterate• Listen to key adopters of change• Benefits Realization
Implementing the Strategy
Establish a clear initiative model
Implementing the Strategy
Involve and consult users
Implementing the Strategy
Leverage rapid feedback cycles & iterate
Implementing the Strategy
Listen to key adopters of change
Implementing the Strategy
Benefits realization
Implementing the Strategy
How does an organization approach adoption?
Implementing the Strategy
It’s important that mobilizing the enterprise is not seen purely as the responsibility of IT – it needs sponsorship and participation from the rest of the organization, particularly from the Business Units and HR.
There exists a close relationship between an organization’s mobility strategy and the strategies for workforce planning and estates: mobility can be both an enabler and requirement for different work styles and accommodation approaches, such as remote working and hot-desking. What’s needed is appropriate governance, with representatives at a senior level, to ensure all complementary strategies are aligned to create real benefits to the organization.
For example, it’s no good delivering excellent mobility technology when the workforce strategy is to locate staff to regional hubs.
Organizations measuring their efforts should look to:
• Increases in customer/business partner satisfaction• Sales cycles reduction• Workflow streamlining (Orchestration &
Optimization)• Productivity and efficiency increases• Operation cost reductions• Data collection and accuracy improvements
How do I measure success?
Implementing the Strategy
The Near Future of Enterprise Mobility
• Consumer Facing Meets Enterprise• The Personal Cloud• Wearables & Connected Technology
Where will mobility take us?
The Near Future of Mobility
Consumer Facing Meets Enterprise
The Near Future of Mobility
The Personal Cloud
The Near Future of Mobility
Wearable & Connected Technology
The Near Future of Mobility
8500 Shoal Creek Rd 4-220 Austin Texas 78757
866-200-6650 www.atomicaxis.com
@atomicaxis
E-Learning Symposium 2014
• Marcus is a panelist on Training the Mobile Workfoce at E-Learning Symposium 2014
• DIR and E-Learning Council are Sponsors• More information at http://els.elearningcouncil.com • Save $50 with discount code: DIR50