Engage your co-workers like customers: Company Communications for the Mobile World

Only 13%* of the global workforce is engaged at work. (*Stats provided by Consult William Schiemann; **Gallup’s 2013 State of the Global Workplace survey)

Co-worker Customer

By thinking about our co-workers as customers, we can engage the remaining 87%.

Who is the customer really?

How do they prefer to work? #Workstyle

PersonalRhythms#Workstyle

Career / Role Focus#Workstyle

Personal Style / Brand#Workstyle

How you think and use tools you use#Workstyle

Environment & Network #Workstyle

What’s their daily routine?

Work Life

How are we communicating today?

Our methods aren’t working…

65% of organizations have an agreed-upon strategy

(Forbes, October 2012)

65%

14% of employees understand the organization’s strategy

(Forbes, October 2012)

14%

Resulting in less than 10% of all organizations successfully executing the strategy

(Forbes, October 2012)

10%

When we shift our thinking to co-workers as customers — those whose loyalty, satisfaction and relationship we need to earn — we put them at the center of all our communications and focus on driving real engagement.

Looking for a better way to engage your employees to drive deeper engagement, talent retention and business results?

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Engage co-workers as customers

Continue the conversation about transforming your co-workers into customers with Elizabeth Brigham on Twitter @esbrigham.

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