Engaging and Motivating Generation Y

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The number of Generation Y people in the UK is larger than the population of London. This enormously significant demographic group of people are often misunderstood, mismanaged and poorly motivated Kevin Harrington's presentation will deliver some headline research information and key thoughts on how best to engage and work with Generation Y.

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  • 1. Page 1. Copyright Kevin Harrington 2013. Kevin Harrington Engaging and motivating your Gen Y workforce

2. Page 2. Copyright Kevin Harrington 2013. 3. Page 3. Copyright Kevin Harrington 2013. My reference points Small businesses Sodexo BBC Sony 4. Page 4. Copyright Kevin Harrington 2013. Which generation do you belong to? Silent Generation (1925-1944) Baby Boomer (born 1945-1964) Generation X (born 1965-80) Generation Y/ Millennial Generation (born after 1980) Screenagers? 5. Page 5. Copyright Kevin Harrington 2013. Baby boomer Self-expansive Pragmatist/idealist Assumes diversity Freedom to seek and to achieve Generation X Self-involved Practical/pragmatic Accepts diversity Has no line between hard work and success Generation Y Self-inventive Optimistic/realistic Celebrates diversity High expectation 6. Page 6. Copyright Kevin Harrington 2013. None of these existed before 2000 3D TV BlackBerry Broadband Camera phones Club Penguin Facebook Farmville Firefox Flickr Google+ Groupon Hybrid cars iPad iPhone iPod iTunes Kindle LinkedIn MySpace Pandora Satellite radio Skype TiVo Twitter Wii XBox YouTube 7. Page 7. Copyright Kevin Harrington 2013. 8. Page 8. Copyright Kevin Harrington 2013. Lets start with the basics: Generation Y refers to everyone born between 1982 and 2002 9. Page 9. Copyright Kevin Harrington 2013. Because of demographics, Generation Yers are now in much demand 10. Page 10. Copyright Kevin Harrington 2013. Have you thought about how best to reach, recruit and retain them? 11. Page 11. Copyright Kevin Harrington 2013. Did you know that Generation Y cares less about salaries and more about flexible working? 12. Page 12. Copyright Kevin Harrington 2013. Youre half way to understanding Generation Y 13. Page 13. Copyright Kevin Harrington 2013. Generation Y also values challenging work more than job security 14. Page 14. Copyright Kevin Harrington 2013. Theyre very much more concerned about working for ethical companies than previous generations 15. Page 15. Copyright Kevin Harrington 2013. Youre more likely reach them through Facebook or MySpace than traditional media 16. Page 16. Copyright Kevin Harrington 2013. And youll have to work hard to keep them; its likely that a Gen Y will have 10 jobs before 40 17. Page 17. Copyright Kevin Harrington 2013. 18. Page 18. Copyright Kevin Harrington 2013. Work to live 43% "flexible working" was the single biggest benefit that would attract people to a contact centre job benefit most frequently being provided by current employers (30%) 19. Page 19. Copyright Kevin Harrington 2013. Money 37% Pay" was the biggest reason given when considering a career in the contact centre industry 25% of those questioned named "flexible benefits" as their main reason East Midlands & Anglia, these figures flipped, with the majority (52%) actually putting flexible benefits above 20. Page 20. Copyright Kevin Harrington 2013. Industry challenges 5% stated that they would regard working for a contact centre as "exciting" 10% as "rewarding" 55% negative monotonous depressing sweat shop 21. Page 21. Copyright Kevin Harrington 2013. On the plus side 22% consider the work to be "challenging" (a word used almost as often as "monotonous") 73% happily "tell a date" that they worked in a contact centre 22. Page 22. Copyright Kevin Harrington 2013. Feeling of worth Customer support rather than customer service Customer service rather than call centre 23. Page 23. Copyright Kevin Harrington 2013. Feedback Regular feedback expected and demanded Acknowledgment and rewards are important 24. Page 24. Copyright Kevin Harrington 2013. The magic numbers Remuneration structure 100% salary 20% bonus 3% incentives 25. Page 25. Copyright Kevin Harrington 2013. Choice Decisions: Waste avoidance Relevancy Ease of supply Ease of administration 26. Page 26. Copyright Kevin Harrington 2013. More choice SayShopping Vivaboxes Sodexo Performance Suite 27. Page 27. Copyright Kevin Harrington 2013. 28. Page 28. Copyright Kevin Harrington 2013. Lee Iacocca silent generation Mark Zuckerberg generation y 29. Page 29. Copyright Kevin Harrington 2013. Bespoke suit demonstrates seriousness and good taste Both hands free for a handshake Freshly shined shoes send a signal that your not to be messed with A perfectly folded pocket handkerchief shows attention to detail Lee Iacocca silent generation Mark Zuckerberg generation y 30. Page 30. Copyright Kevin Harrington 2013. Bespoke suit demonstrates seriousness and good taste Both hands free for a handshake Freshly shined shoes send a signal that your not to be messed with A perfectly folded pocket handkerchief shows attention to detail A CBGB t-shirt shows you weren't alive in the 70s 'Mom jeans' suggest you rarely leave the house Flip-flops send a signal that you're just messing around One hand permanently attached to a social network Lee Iacocca silent generation Mark Zuckerberg generation y 31. Page 31. Copyright Kevin Harrington 2013. Our learning Generation Y are here are human have high standards want choicetheir choice 32. Page 32. Copyright Kevin Harrington 2013. Contact Kevin Harrington Telephone: Email: +44 (0)7785 977777 mail@kevinharrington.com 33. Page 33. Copyright Kevin Harrington 2013.