ARPU and loyalty increasemobile social network Eskimi

Vytas PaukstysCEO, ActiveSec

@vytaspaukstys

Companybehind Eskimi

ActiveSec experience:

Founded in 2006, since 2007 leading mobile content market by revenue

17 mobile & web; 7 successful products

Profitable since 2008

0.5M€ EU funding for products: 2009-2012

2 TeliaSonera nominations at “Best content partners”

profitable products

Marketoverview

Fastest growingtarget audience

Primary audience of mobile data users will increase 270% to 2.7bn, secondary audience of internet 2.3bn

customers to target in 2012

4bn

Deep customerinvolvement

of all time spent on mobile internet is spent on social networks

60%

* Study by “Ground truth”

Booming global revenuemarkets

* Studies done by KZERO, GETJAR.

• Virtual goods to $14B

• Mobile applications to $17,5B

$30bn in 2012

AboutEskimi

Eskimibusiness perspective

Mobile-first social network

Cross platform (mobile + web)

Virtual goods, targeted ads

Future: virtual life and economy

Since March 2010, 90,000 global customers, first revenue

Eskimicustomer perspective

serving basic customer needs to

meet new people

untargeted audience of non-PC users

easy going SMS like communication no barrier to

start chatting

culture focused product adapting using keyword cloud

Eskimimain weekly metrics

17 sessions per user

605 page views

50 private messages

7Mb GPRS traffic

3 hours average spend on site

Benefits foroperator to partner

Eskimioperator benefits

Increases return rate to portal

Increases customer ARPU

Increases GPRS traffic

Generates premium WAP & SMS revenue

Operator enters into growing market of virtual goods

3 ways ofEskimi integration

Simple: Link in mobile portal

More deep: portal integration

Partnership: Eskimi as official portal social network