eSports 101:The Past, Present and Future of an Industry on the RiseBill MooneyChief Product OfficerFebruary 8, 2017

eSports are

getting bigger

and broader

90 MILLIO

N

114 MILLIO

N115 MILLIO

N

111 MILLIO

N 131 MILLIO

N

125 MILLIO

N 180 MILLIO

N

165 MILLIO

N

2014 2015 2016 2019

+11.2%

YoY

+13.3%

YoY

+11.2%

CAGR2014-2019ENTHUSIASTS

OCCASIONAL VIEWERS

SOURCE: Newzoo 2016 Global eSports Market Report

2

Mobile is the future of eSports

3

Mobile is the most

popular platform in

gaming history

SOURCE: Newzoo 2016 Global eSports Market Report

2016 2017 2018 2019

$99.6 Bn

Smartphone

30%32% 34%

27% 26%26% 25%

10%11% 11%1%1% 1%

27%

10%

29%2%

5%

MOBILE$36.9

Bn

28%

5%27%

4%

26%

4%

MOBILE$42.5

Bn

MOBILE$47.4

Bn

MOBILE

$52.5 Bn

$106.5 Bn

$112.5 Bn

$118.6 Bn

Tablet Handheld TV/Console

Casual Web GamesPC/MMO

4

5

It takes 50 years for a

game to become a

sport

Image Credit: Reuters/Winslow Townson-USA Today Sports

6

What is an eSport?

7

Competition

Image Credit: Getty Images

8

Tournaments

9

Spectatorship Image Credit: BHM Pics

eSports Infrastructure

Anti-fraud, anti-cheating & payment system

Geolocated practice/pro leagues for free or prize-based matches

Player matching & player rating

Random seed

Heartbeating

Tournaments

Broadcasting Tools

Payment processing for deposits, withdrawals & customer service

Fair/efficient matching based on player abilities

Full stack enables streamers to auto-snip and broadcast highlights and instant replays during in-game live tournaments

Remove random elements/chance in the game

Intermittent gameplay data capture enables auto-detection of important moments

Streamer Enablement

eSports Tournaments

Payments and Player Fairness Layer

10

In simpler terms, you need good matching and fairness

11

Narrative is what truly differentiates a video game

from an eSport

12

Staggering results from mobile eSports titles

3xincrease in D30

retention

58 minutesplaying per day

8x ARPDAU

13

14

Where consumers go, brands

follow

Summary●You need good competition,

fairness and a narrative to build an eSport.

●Mobile is helping bring eSports to everyone.

●To access the next generation of consumers, brands have to harness the power of eSports.

Questions?

Thank you!Bill Mooney

Chief Product OfficerSkillz Inc.