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B2B Marketing & PR Services for Technology Companies 1

Essential Credentials

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Essential Communications B2B technology marketing credentials. Essential is a full servicedigital and traditional media marketing agency. From direct mail pieces to social media and telemarketing to email marketing. For more info call 01635 43967

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Page 1: Essential Credentials

B2B Marketing & PR Services

for Technology Companies

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Page 2: Essential Credentials

We are a marketing and PR agency with a real

passion for technology

With a wealth of knowledge across the channel,

we are ideally placed to take your marketing to

the next level

As a specialist B2B technology marketing and

PR agency our experienced team all have one

thing in common – they love IT.

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Page 3: Essential Credentials

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The list is endless, but here are the main reasons our clients form long term partnerships with us:

We’re highly proactive and quick to respond

We go that extra mile

We understand the channel inside out

We are genuinely passionate about all things ‘technology’

We keep up to date with the latest marketing trends

We have a keen eye for detail

We’re a fun bunch to work with

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Page 5: Essential Credentials

Our unparalleled experience has been harnessed

by these brands. Will you join them?

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Without Essential we do not believe we would be

such a success in the markets we operate in.

Keith Robinson, PBG Director EMEA at Avnet Technology Solutions

Essential provide the rare combination of marketing

expertise and a clear understanding of Auto ID technology.

Mike Pitt, Regional Sales Manager at Zebra Technologies Europe Ltd

If your marketing activities need better organisation and focus I would

definitely suggest the services of Essential Communications, they will certainly

enable you to meet this goal and add value to your business.

Darren Wildman, Sales Director, Kelgray Group

Page 7: Essential Credentials

Through all our marketing activity, we ensure

that strategy is at the very core; getting you the

best results.

We can help you with:

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Web design

Email marketing

Telemarketing

PR

Social media

Marketing planning

Video & audio production

Print & direct mail

Collateral design

Mobile marketing

Co-op / MDF management

Events

Page 8: Essential Credentials

There are two main ways that we partner with our clients, the embedded approach and the project approach.

Embedded

We work closely with your business to help drive strategy and implementation, attend meetings with your channel partners and, to all intent and purposes, become one of the team. Our embedded clients really love this approach as it adds tremendous value to their business without increasing headcount.

Projects

Whilst we enjoy being embedded we are just as happy to work on single or multiple projects; so if you have a website to build, a product to launch or want to run an integrated campaign our team is here to help. Whatever your project we will sit down with you to go over the objectives, target audience, timelines and budget to ensure that we deliver a campaign that meets or exceeds your goals.

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Page 9: Essential Credentials

Avnet / Motorola SCANNERMAN & Is It Rugged?

Objective:

We were approached by Avnet to increase awareness and demand for Motorola rugged mobile computers and barcode scanners. Each device offered specific capabilities and core competences.

Campaign:

We created Bjorn, a zany character with a real passion for extreme device testing. Through a series of humorous videos, Bjorn did everything from freezing a scanner in a block of ice to shooting a mobile computer with a shotgun. The campaign was supported by a microsite and integrated social media campaign. The videos received a massive number of views and Avnet & Motorola became the buzz of their industry.

Bjorn received coverage in key vertical publications online, raising his profile across the web.

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Page 10: Essential Credentials

Codegate – PR & social media management

Objective:

Following the success of Essential’s PR campaigns, Codegate asked Essential to establish a strong social media presence for its business to further extend the reach of its PR and to position its Chairman as an industry thought leader.

Campaign:

From blog design, implementation and management to twitter management and monitoring, Essential works seamlessly with Codegate to co-create and publish valuable content and increase followers & readership. We ensure that each platform is being utilised effectively, consistently providing focussed ideas of how to push the brand to new audiences through PR & online strategies across an array of media types.

We provide a listening service across all platforms and actively seek out opportunities for guest blogging, online PR, prospect engagement and follower acquisition.

Codegate’s following has steadily increased since launch and their content is regularly shared across the social web and featured on industry blogs.

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Page 11: Essential Credentials

Avnet / Motorola – Marketplace

Objective:

European research into IT resellers showed the single largest

support requirement from resellers was for business development &

sales support. This identified a key opportunity for Avnet to help its

resellers to drive new business.

Campaign:

Marketplace provides a branded platform for end users to search

and find ‘Avnet Approved Resellers’ and provides resellers with a

customisable profile page to which they can upload materials such

as case studies, white papers and brochures. Interlinked native

language sites were created for the UK, France, Germany, Italy

and the Benelux.

The site launch is being supported by a high profile PR and online

advertising campaign.

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Page 12: Essential Credentials

Avnet UK – Bell website integration

Objective:

Avnet’s acquisition of Bell Microproducts required a widespread

migration of vendors and content from Bell’s websites into the

existing Avnet web platform. This all had to be completed in a very

short space of time to tie in with the global rebrand of Bell to Avnet.

Campaign:

Essential project managed the integration working closely with over

20 marketing and business contacts across Avnet and a variety of

external agencies.

The project involved the creation of over 1,000 new pages of

content, creation of microsites within the main site and design of web

banners. Despite a number of challenges the project was delivered

on time and to budget.

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Page 13: Essential Credentials

Blackroc – Psion Workabout Pro animation

Objective:

Blackroc were looking to build awareness within the channel around

Psion’s Workabout Pro and its applications and benefits for the

supply chain. All aspects of the supply chain needed covering, from

picking & packing, to proof of delivery and damage reporting. This

message had to be conveyed in an entertaining and memorable

way, ensuring the audience was engaged.

Campaign:

Essential created an entertaining animation that took the viewer

through the supply chain journey. This was hosted on a dedicated

microsite where resellers were invited to watch the animation and

subsequently answer questions about the animation for their chance

to win the newly launched Nintendo Wii. The animation was

promoted via Blackroc’s reseller enewsletters and through PR with

online publications.

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Page 14: Essential Credentials

Feeling inspired?

Ready to take your marketing to the next level?

Then get in touch.

Call us on (+44) 01635 43967

Drop us an email

Visit our website

Join us on LinkedIn:

Follow us on Twitter:

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