1. Essential Tools forProduct Managersand MarketersCONFIDENTIAL

2. Categories Office Tools Surveys/Polls Meetings/Events Feedback/Crowdsourcing Collaboration/Wikis Research/Analysis Project Management SEO/SEM Requirements/Ideas Email Marketing Wireframing/Prototyping Social Networking Visual Design Social Monitoring Analytics News/Blogs A/B Testing Help/Support User/Beta Testing Screenshots/TutorialsCONFIDENTIAL2 3. Essential!Office ToolsAnalyticsEmail MarketingMicrosoft OfficeGoogle Analytics MailChimpMeetings/Events A/B TestingSocial NetworkingEventbriteKISSmetricsLinkedInCollaboration/Wikis User/Beta TestingSocial MonitoringConfluenceUserTesting.comSocial MentionProject ManagementSurveys/PollsNews/BlogsJiraSurvey MonkeyTechCrunchRequirements/IdeasFeedback/Crowdsourcing Help/SupportJiraGet Satisfaction ZendeskWireframing/Prototyping Research/AnalysisScreenshots/TutorialsMicrosoft Visio TwitterSnagitVisual Design SEO/SEMiStock PhotoGoogle Keyword ToolCONFIDENTIAL 3 4. Up-and-coming!Office ToolsAnalyticsEmail MarketingGoogle Docs Good DataWhatCountsMeetings/Events A/B TestingSocial NetworkingJoin.Me Monetate TumblrCollaboration/Wikis User/Beta TestingSocial MonitoringPodio LaunchRock KloutProject ManagementSurveys/PollsNews/BlogsLighthouseKISSinsights Hacker NewsRequirements/IdeasFeedback/Crowdsourcing Help/SupportEvernoteEvly AssistlyWireframing/Prototyping Research/AnalysisScreenshots/TutorialsCacoo QuoraScreenrVisual Design SEO/SEMInVisionSEMRushCONFIDENTIAL 4 5. Office Tools Microsoft Excel PowerPoint Word Outlook Visio iWork Google Docs Zoho Docs Think Free OpenOffice.orgCONFIDENTIAL5 6. Meetings / Events WebEx Dimdim acquired by Salesforce Skype Meeting Wizard Eventbrite Tungle.me GoToMeeting Bridg.me NEW! Adobe Connect ZipDX NEW! Microsoft Lync Meetin.gs NEW! Slideshare Zipcast MeetingBurner NEW! Backpack Join.Me NEW! iChat YugmaCONFIDENTIAL6 7. Collaboration / Wikis Yammer CubeTree Confluence Jive Google Sites Central Desktop MS SharePoint Thinkfuse NEW! Salesforce Chatter OneDesk NEW! SocialText Podio NEW! Wize Hive WikispacesCONFIDENTIAL7 8. Project Management Basecamp AgileBench Jira Liquid Planner Huddle SmartSheet @task Pivotal Tracker Microsoft Project Freedcamp NEW! Rally Software Statusboard.meNEW! Teamly Lighthouse NEW! WrikeCONFIDENTIAL8 9. Requirements / Ideas Jira Evernote Feature Plan MS OneNote AgileBench TeamPulse Accept360 UserVoice SharePoint Contour FreeMind XMind Mindjet MindMeister MindNodeCONFIDENTIAL 9 10. Wireframing / Prototyping Desktop Gliffy Microsfot Visio and SketchFlow ProtoShare MockupScreens Creately (Desktop version now too) SnagIt ForeUI Axure Flowchart.com iRise iPlotz Adobe Flash Catalyst Pidoco Adobe Fireworks IxEdit FlairBuilder MockFlow Justinmind Google Drawing OmniGraffle (Mac) Mockingbird InVision NEW! Online Balsamiq Mobile/Tablet Cacoo iMockups Lovely Charts FieldTest NEW!CONFIDENTIAL 10 11. Visual Design Adobe Photoshop & Designers Toolbox Adobe Photoshop Eye Dropper Elements Gridiron Flow Adobe Illustrator Symbols Color Scheme Designer Silk Icons Smashing Magazine 99 designs Colour Lovers iStock Photo Icons Galore Dribbble NEW! Boxes and Arrows InVision NEW! FlowingDataCONFIDENTIAL 11 12. Analytics Omniture (Adobe) Nielsen Google Analytics ForeSee Webtrends KISSmetrics Coremetrics Good Data NEW! Chartbeat Ducksboard NEW! Mixpanel Clicky NEW! Tableau Chart.io NEW! Dart for Publishers GoSquared NEW!CONFIDENTIAL 12 13. A/B Testing Google Website Verster Optimizer SiteSpect Adobe Test & Target Optimost Visual Website Fivesecondtest NEW! Optimizer ABtests.com NEW! Performable Monetate NEW! Unbounce KISSmetrics OptimizelyCONFIDENTIAL 13 14. User/Beta Testing Desktop UT ClickTale Morae Mouseflow NEW! Silverback (Mac) YouEye NEW! Usabilla NEW! Online & Remote UT UserTesting.comBetas Open Hallway LaunchRock NEW! Loop11 Prefinery NEW! Concept Feedback centercode NEW! Feedback Army My Beta List NEW! Userfly TestFlight NEW! Tea LeafOther Clixpy BrowserStack NEW! User Zoom UXPin uTest Crazy EggCONFIDENTIAL14 15. Surveys / Polls Survey Monkey Qualtrics Zoomerang Vovici QuestionPro Poll Daddy SurveyGizmo Polls Boutique Wufoo Polls Everywhere Inquisite SurveyLegend NEW! Google Forms Survey.io NEW! Adobe FormsCentral KISSinsights NEW! UserVoice Funnel NEW!CONFIDENTIAL15 16. Feedback / Crowdsourcing UserVoice Get Satisfaction Opinion Labs Feedback.com Kampyle Ideascale Salesforce Poptent evly NEW!CONFIDENTIAL 16 17. Research/Analysis Compete LinkedIn Quantcast Alexa comScore Twitter Experian Hitwise TweetDeck NEW! Scribd SiteTrail NEW! Slideshare Quora NEW! YouTube FacebookCONFIDENTIAL 17 18. SEO/SEM Tools Wordtracker Google Keyword Tool Market Samurai Google Insights Vendors SEOQuake LSF Interactive SEMRush SEO Inc. SEOmoz SEOHaus SEO Book Webimax Bright Edge SEOP Keyword Spy Performics SpyFu Bruce Clay Experian Hitwise TopSEOs Search Engine Land Search Engine WatchCONFIDENTIAL 18 19. Email Marketing MailChimp StrongMail CheetahMail Automation Constant Contact Silverpop Vertical Response Aprimo iContact Infusionsoft ExactTarget HubSpot GetResponse Eloqua Silverpop Marketo CampaignMonitor AutoResponse Plus JangoMail WhatCountsCONFIDENTIAL 19 20. Social Networking Facebook YouTube Twitter Foursquare LinkedIn Gowalla Digg Groupon Posterous LivingSocial Tumblr Gigya FriendFeed Google+ NEW! Flickr Janrain NEW!CONFIDENTIAL 20 21. Social Monitoring Radian 6 TrustYou NEW! Lithium PageLever NEW! Social Mention PeopleBrowsr NEW! Visible Technologies Research.ly NEW! WiseWindow kyoo.com NEW! BlogPulse TwentyFeet NEW! Twitalyzer Simply Measured NEW! TwitterCounter CrowdBooster NEW! Technorati IceRocket NEW! SocialFlow NEW! BoardTracker NEW! PeerIndex NEW! Klout NEW! TweetDeck NEW! Qwitter cotweet TwitSpark NEW!CONFIDENTIAL 21 22. News/Blogs TechCrunch socalTech.com Mashable Seth Godin The Next Web Betali.st GigaOM Flipboard AllThingsD News.me ReadWriteWeb Newsmix Alltop Social Media Examiner Gizmodo iMedia Connection E-Commerce Times Smashing Magazine LinkedIn Today Search Engine Land Hacker News Search Engine WatchCONFIDENTIAL22 23. Help/Support RightNow Help Scout Zendesk Olark Assistly TalkDesk Get Satisfaction Supportbreeze Tender SnapEngage HappyFoxCONFIDENTIAL 23 24. Screenshots / Tutorials Snagit Skitch NEW! ScreenFlow (Mac) Jing Screenr NEW! Camtasia Adobe Captivate YouTube Vimeo NEW! Slideshare Brainshark NEW!CONFIDENTIAL24 25. Questions or Comments ?? Jesse Gant@gantjd linkedin.com/in/gantjdslideshare.net/gantjd See 2010 presentationCONFIDENTIAL 25