Upload
namita-singh
View
42.889
Download
17
Embed Size (px)
DESCRIPTION
Citation preview
Essentials of Effective Communication
Or
C’s of Good communicationBy- Namita singh
Essentials of communicationQualities which are essential for a good letter are
collectively called C’s of communication b’coz most of them begins from letter “C”
Letters are written for getting & giving Quotation, Making& answering enquires contracting potential consumers, persuading potential customers to buy , making& answering complaints , making credit enquires , collecting dues maintaining relation with the various members of public.
Correctness A letter must be correct in every aspect1. In spelling, grammer and use of language-
Incorrect language spoils the message and distracts reader.
2. In appearance & form of layout-Poor & untidy layout , uneven space, creates poor impression.
3. In the information it conveys-Wrong & incomplete information is the most harmful thing in the letter
Clarity The message of the letter must be clear at first
reading. There should be clarity of thoughts and clarity of language.
The information explosion of today takes up so much of everyone’s time, people appreciates letter that takes very little time to read & understand.
Cont..Clarity Example-“Please state from what date the patient
was ordered to stay in bed”Simple form- When Patient is asked to take bed rest. Clarity depends on 5 Factors-1. Simple common everyday words which common
man can understand.2. Short and simple sentence.3. Proper punctuations4. Logical sequence
Conciseness-It means expressing much in few words; In business
writing it means keeping to the point, using as few words as possible without sacrificing clarity and completeness. It can be achieved by-
1. Leaving out unnecessary words2. Leaving out unnecessary detailsExample- “We would appreciate receiving the goods as
early as possible since arrangement have to be made for export so that they will reach oue foreign customer.
Cont…….Conciseness Please dispatch the goods so as to reach us by
7 September since we have to ship them to Mexico by the 17th .
We can concise the message by giving correct details instead of the vague phrases
Courtesy It is the consideration for the other people’s feeling.
It is seen in an individual’s behaviour with others. In the letter, the style, the manner & the choice of
words reflects the courtesy of the writer. Use courtesy words like please, thanks and sorry. Express appropriate feeling according to the
situation. Use phrases like- “ We appreciate your promptness
in sending the goods”
Completeness One must send the complete message
providing all necessary facts & figure. Incomplete communication annoyes the
receiver. Incompleteness creates the misunderstanding.
Customer’s point of view Letter must contains information which
customer’s are interested in receiving. It should not contain irrelevant information. Whatever we communicate it should be value
to the receiver. Our awareness of the needs of the receiver
will make him more receptive.